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Why over 500 communities in Nigeria can’t stop thanking MTN

BABAEKO EMERGES 21ST AAAN PRESIDENT Mr. Steve Babaeko, founder and Group CEO of X3M Ideas has emerged the 21st President of the Association of Advertising Agencies of Nigeria (AAAN). Mr. Babaeko emerged President in the just concluded virtual 47th Annual General Meeting of the Association which held on Thursday, July 2nd, 2020. Mr. Babaeko has a vast experience in the advertising practice with close to three decades in the industry. He started his career with MC&A Saatchi & Saatchi, he then moved to Prima Garnet andlater 141 Worldwide (now Nitro 121) where he worked as creative director. He left in 2012 to set up X3M Ideas. Before his emergence as AAAN President, he has served on the board of the Association as the Publicity Secretary and the Vice President. He is also the immediate past Chairman of the Lagos Advertising and Ideas Festival (LAIF). In his campaign manifesto, he promised to focus on five areas, namely: - Unite member agencies - Make AAAN more visible - Build a world class Academy - Make LAIF bigger - Empower women The other executive board members elected during the 47th AGM of the Association are; - Vice President,Mr. Jenkins Alumona, CEO of Strategic Outcomes - Hon. Treasurer,Mr. Kayode Ebatamehi, Managing Director of Bluebird Communications - Publicity Secretary,Mrs. Tope Jemerigbe, CEO of DKK Nigeria - Asst. Publicity Secretary,Mrs. Tola Obi, COO of Centrespreadgrey - Ex. Officio,Mr. Ikechi Odigbo, CEO of DDB Lagos - Ex. Officio,Mr. Lanre Adisa, CEO of Noah’s Ark - Ex. Officio, Mrs. Biodun Adefila, Executive Director, SO&U - Ex. Officio,Mr. Onuora Molokwu, Managing Director of Cosse TLL - Ex. Officio,Mr. Shola Adegborioye, Executive Director of Creativexone


It’s the second half of the year 2020 and we all need a dose of goodness! Thankfully, it’s the weekend – we can relax and take stock of what a year this has been.

And while you chill and get powered up for another week, you could find a way to do some good that will change millions of lives in a very short time.

With a single text message or a click of your laptop or even a scroll on your phone, you could transform your community by giving them access to a solar-powered borehole system or an ICT laboratory for your school. Despite all the hustle and bustle of the city, many of us are from a small town or village somewhere in Nigeria. And if our communities are lucky, they have all the possible amenities – water, power, food, etc. But not all communities are that privileged.

So, MTN Nigeria has commenced the call-for-nominations phase for the fourth edition of its What Can We Do Together initiative. It’s a CSR initiative by MTN Foundation targeted at providing amenities for communities across Nigeria. And the beautiful thing about this initiative is that Nigerians get to nominate the communities that will receive the projects!

There have been projects in 510 communities across 454 Local Government Areas. And there’s still even more that can be done!

Excited students during the What Can We Do Together WCWDT initiative in 2019 MTN

So, how does this work? 

Nigerians can nominate their communities to receive interventions such as boreholes, ICT labs for schools, etc. You simply nominate your community by sending MTN to 321 and follow the prompts or via an online application here. Then you select either the ICT lab or borehole for your community! Finito!

Ahmed Bala [real name withheld] was excited about how things turned out for his community in 2019.

The Mass communication student of the University of Lagos shared his first step to a good deed,  “I was in class when my best friend sent me a link to a story. The first thing I thought about was New Nyanya. I grew up there and I appreciated every moment. We don’t have much, but it’s filled with good people who put the community first. The town school that I attended for my primary education is in a really terrible condition and we have never had an ICT lab. I saw it in the story, and I wanted us to have that. I sent in my text and prayed.”

“I was happy! The community had to go through the verification process for MTN to verify that the community was in fact interested and would cooperate with the renovation process. Then I received a call that I was one of the ones selected! I called my grandmother immediately; she didn’t even know what a lab meant but she was happy! [laughs]” Bala explained excitedly


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