A renowned journalist, creative advertising specialist, Sam Adeoye has pitched his tent with the telecommunication giant, Airtel Nigeria and he has resumed in the organisation has Public Relations Manager.

His appointment has put paid to rumour surrounding Erhumu Bayagbon’s replacement.

Prior to his sojourn into the advertising industry, Adeoye has worked with The Guardian Newspaper, a flagship print publication in Nigeria. He had transcended beats while with the newspapers reporting arts & lifestyle, entertainment and society.

Adeoye is the founder of Boardroom Hypeman, the consulting firm providing personalised positioning services to senior executives, founders, and CEOs.

Combining world-class capacity in advertising, public relations, and journalism, Boardroom Hypeman integrates narrative design and media platforms for its clients to earn them notability, win them industry recognition, and secure their legacy.

Before starting Boardroom Hypeman in 2020, Adeoye had been COO at Red Gecko PR, reporter at The Guardian Nigeria, and creative director at DKK Nigeria and STB-McCann Lagos.

He still writes a weekly column in The Guardian on the broad implications of new tech on modern Nigerian life.