Publicis Groupe has acquired Prague-based affiliate marketing agency VIVnetworks for an undisclosed sum.
VIVnetworks will be integrated with Publicis Groupe's global performance marketing platform, CJ, and will work with the Groupe's Profitero and CitrusAd units as well as identity solution...
With 74% of global consumers starting their buyer’s journey on the Amazon platform, brands need a solid retail media strategy to support their e-commerce strategies.
However, too few brands have properly considered how to do this and this oversight could end up hurting them.
World Quality Alliance, a global quality organization has made product and service innovation a theme for this year International Standards leadership Summit, Exhibition and Award.
The 2019 international standards leadership summit holds April 2 2019 ion Lagos.
International Standard Leadership Summit is a multidisciplinary event that brings stakeholders together to discuss...
Carbonated soft drink (CSD) brand, The La Casera Company Plc has unveiled a new packaging for its Nirvana Table Water at an appreciation event it held for dealers in Lagos recently.
The event had in attendance over 500 dealers from across Lagos State.
Experts in the marketing industry have advised chief marketing officers and aspiring marketing officers to redefine their roles in the business of marketing and integrated marketing communications.
This advised was given by two respected marketing professionals - Managing Director, P&G...
E-commerce platform in Africa, Jumia and Zipline, the world’s largest instant delivery service, announced today a collaboration to deploy automated, on-demand delivery for e-commerce in Africa. Pilot program and testing were launched a few months ago in Ghana.
The...
Rolex has undeniably become the world’s most beloved mass producer of watches and after 76 years the company is closing its Sandton, Johannesburg office citing the change in “local markets and conjuncture”. The Rolex Watch Company South Africa opened its doors in 1948 in the centre of...
Nigeria’s manufacturing sector has continued to navigate through hard times as the nominal GDP growth of the industry in the second quarter of 2022 was recorded at 5.21 per cent on a year-on-year basis.
According to the Nigerian Gross...
MediaFuse-Dentsu International has been awarded Africa’s Most Innovative Marketing Communication Agency of the Year 2022 by the African Brands Congress.
The award was presented to the company during the weekend at the Sheraton Hotel in Lagos State, according to a...
In a bid to improve and position Nigeria’s young entrepreneurs among the world’s best young and innovative entrepreneurs, Junior Chambers International, Nigeria has announced the Creative Young Entrepreneur Award to young entrepreneurs in Nigeria.
JCI Nigeria is a part of Junior Chamber International, a...
