… Demands apology
The Christian Association of Nigeria (CAN) has described as unacceptable and in bad taste, an Easter advert by the Federal Inland Revenue Service (FIRS) titled “Jesus paid your debt, not your taxes.”
The apex Christian body described the...
By: Philip Odiakose
In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with tough decisions regarding their advertising budgets. As a Media Analyst, I have witnessed firsthand the cyclical nature of economic downturns and their impact on marketing strategies. Amidst...
P+ Measurement Services, a prominent Media Intelligence Consultancy, is thrilled to announce the highly anticipated 25th edition of #EvaluatePR. This significant event, held quarterly, will be conducted virtually on March 28th, 2024, from 12:00 pm to 1:30 pm (West African Time). #EvaluatePR is designed to facilitate engaging...
Last night saw the launch of the eagerly awaited DStv Chasing the Sun 2. It was preceded by DStv’s viral campaign, #SACMAD - South African Crying Men’s Awareness Day.
Since its launch, on 21 March, the Chasing the Sun 2 spoof hit one million...
The Group Managing Director of COSSE Group, one of the leading integrated marketing communications (imc) in Nigeria, Mr. Funmi Onabolu has followed in the footsteps of Dr. Biodun Shobanjo of Executive Chairman, Troyka Holdings and Sir Steve Omojafor, Chairman, STB McCann Group to...
The organisers of the Industry Summit, The Industry Newspaper Limited has announced the 2024 theme titled ‘Sustainable Marketing for Growth.”
The theme, according to the organisers, is informed by the continuous debate following the 2030 Agenda for Sustainable Development, adopted by all United Nations...
The Marketing Research Foundation (MRF) has announced the release of the latest Maps (Marketing All Product Survey) data, now accessible to its subscribers and their designated agencies. Spanning October 2022 to September 2023, this dataset offers invaluable insights into consumer media habits and product consumption patterns.Johann Koster,...
BBC Studios and South African Broadcasting Corporation (SABC) have announced the May launch of BBC Primetime, a brand-new content block for S3, featuring a hand-picked selection of award-winning dramas, factual entertainment and documentaries from BBC Studios’ award-winning catalogue.BBC Primetime will be available to watch weeknights between 21:00...
Two months after leaving FrieslandCampina WAMCO as marketing director, Chris Wulff-Caesar has joined Unilever Ghana as the chief executive, The Industry can authoritatively report.
According to reliable source, Wulff-Caesar would seat in Ghana as the CEO of Unilever Ghana.
