Fall’s political advertising for the midterm elections significantly ramped in September with a massive $1.1 billion in political advertising spending -- double that of August’s $534.5 million, according to AdImpact.
The advertising researcher said last month saw the fourth-highest political...
Fox Corp. has inked a deal with supply-side platform Magnite to give marketers programmatic access to advertising inventory from the company’s OneFOX platform, which unifies Fox's inventory across all its TV and media businesses.
This includes ad avails from all...
Organisers of the 2022 edition of the National Conference have lined up an array of speakers who will critically analyse areas of growth, inclusivity, and partnerships as part of efforts to expand the frontiers of the Nigerian marketing communications industry in line with...
Most employers are still adding jobs, but not all, and not at the same pace that they did earlier this year. Advertising and related industries lost 8,700 jobs in September, according to Insider Intelligence, citing numbers from the U.S. Bureau of Labor Statistics.
Timed to the 247th birthday of the U.S. Navy, the service branch has just launched its latest “Forged by the Sea” marketing campaign, developed by Navy Recruiting Command (NRC) and its agency-of-record VMLY&R.
The mission: To change Gen Z’s current...
The Lagos State Chapter of the Nigerian Institute of Public Relations today unveiled members of faculty who would be speaking at the seventh Lagos Digital PR Summit, tagged: Digital Communities: New Frontier Building Relationships, holding at the L'eola Hotel, Maryland, Ikeja, Lagos starting...
As political campaigns begin ahead of the 2023 general elections, the Lagos State Signage and Advertisements Agency (LASAA) has promised to ensure a level-playing ground for all political parties in the state. The agency also appealed to political parties, politicians, campaigners and...
The Zamfara State Government has shut down three television stations and an FM radio station.
The affected media stations are the Nigeria Television Authority, Gamji TV, Al-Umma TV and Pride FM radio, all in Gusau, the state capital.
Africa and the Middle East's premier creative festival, The Loerie Awards, hosted the 44th edition of this globally renowned festival, and Grey Advertising Africa got to leave with 18 finalists and a whole aviary of birds.
Grey once again displayed...
