As the struggle for market share intensifies among brands in the evaporated milk category of the dairy sector, Hollandia Evaporated Milk, marketed by Chi Limited, is steadily gaining market share by leveraging on innovative practices to win the hearts and minds of consumers. The brand’s wide acceptance and growing...
The Nigeria’s cocoa food drink segment of the beverage industry was never in doubt of the key players. It was usually a straight fight between Nestle Milo and Cadbury Bournvita.
Though there is also an Ovaltine constantly that lurks around for any fallout between the two.
The rivalry dates back to...
Having dazzled Nigerian consumers with “Share A Coke” campaign last year and a follow up with “Share A Feeling”, the world leading soft drink company will launch a new campaign tagged “Taste the Feeling” tomorrow April 15 2016.
The campaign unveiling will take place at Oriental Hotel, Lagos in the...
By: Bogosi Motshegwa
‘Advertising’ is just a means to getting to the solution. Over time, ad agencies have evolved into multi-functional organs that provide more creative solutions than just advertising. There are ad agencies that choose to specialise in a given aspect, for example provide only digital or direct marketing...
By: Mike Sharman
I receive unsolicited mails - weekly - from graduates, matriculants, and experienced industry individuals, vying for a potential role at Retroviral; anything.
The mails are terrible. I’ve seen more attractive Comic Sans, conference, communication spam. The urge to delete is strong.
Considering the education syllabus has undergone some cosmetic...
Konga.com, the largest online mall, trading tens of thousands of items with nationwide delivery launched two new services - Same Day Delivery Service which allows Lagos Customers receive their orders the same day they place it & KOS (Keep on Shipping) Delivery Service, a new service that allows Konga...
Airtel Nigeria has launched a new television commercial campaign - You’re Welcome Home - to ignite what appears a fresh round of marketing warfare with MTN, its legendary competitor in the Nigerian market.
The new 60-seconds commercial which has been running on prime time belt of many pan-Nigeria television stations...
Abolaji Alausa, the Executive Creative Director of Noah’s Ark, has won a full Global Health Communication scholarship to the Berlin School, courtesy of Gavi, the Vaccine Alliance. This scholarship was keenly contested for by senior executives in the Nigerian creative industries ranging from TV, film, music, advertising, media, marketing,...
Sometimes, the smallest things can cause us some embarrassment. Like, when words fail you when you are trying to express your exact thoughts and emotions. Take for instance a boy who likes a girl but does not know how to convey his feelings without necessarily coming across as a...
Nigeria’s favourite fruit flavoured soft drink, Fanta, has taken its communication campaign a notch higher with the launch of a new “Play It Better” campaign.
The new campaign which kicks off in February, is scheduled to run for an 11-month period on multiple media platforms - television, radio, out of...
