Dynamism and the ability to spot
and jump on trends are some of the hallmarks of a proactive brand. Marketing
scholars establish that there is a connection between consumers behaviour and
success of a brand, as these determine brands' marketing dynamics. They, in
turn, influences the thought...
Having dazzled Nigerian consumers with “Share A Coke” campaign last year and a follow up with “Share A Feeling”, the world leading soft drink company will launch a new campaign tagged “Taste the Feeling” tomorrow April 15 2016.
The campaign unveiling will take place at Oriental Hotel, Lagos in the...
Maintaining the perfect work-life balance is never easy for the modern day woman. Aside from working 9 hours a day, she has to worry about cooking for her family. Though the arrival of microwave ovens has greatly simplified the cooking process, the gourmet taste of the food has had...
Dangote Pasta to grow by 120% next year
Dangote Flour Mills Plc, DFM, has explained reasons behind its Pasta brand non-availability in the market. The reason according to the Group Chief Executive of the company, Thabo Mabe, is that product is bought off-shelf before reaching the market place.
Mabe,...
Heineken, the world’s most international brewer, launches a first-of-its-kind technological campaign in Nigeria to celebrate its presence in 192 countries.
Beginning on the 18th of June 2018 to 31st August 2018, Heineken will launch a brand new and innovative way to build excitement around the Heineken bottles with its limited...
In its bid to reinforce, inspire confidence and promote a financially secure future among Nigerians, PAL Pensions has introduced a new campaign themed ‘Retire with a Smile’ to encourage Nigerians to save towards retirement.
The campaign was unveiled in Lagos this weekend.
The 360 degree campaign comes in digital, radio jingle,...
Some trends have emerged that compel brand owners to run on the innovation higher way so they can continue to raise and maintain their communities of brand loyalists. This is because factors such as globalisation, technology, increased consumer awareness and low purchasing power of the consumers are combining forces...
GODDIE OFOSE
The Minister of Information and Culture, Alhaji Lai Mohammed, may not be wearing his usual smile because the new attitudinal campaign launched a little over a month ago by the president, Muhammadu Buhari, has been portrayed a ‘joke’ by Aso Rock.
The campaign tagged “Change begins with me” is...
As part of its continued tour of the Yoruba land, Goldberg Lager’s brand executives made a visit to the home of the traditional ruler of the Owo people, the Olowo of Owo, Oba Ajibade Ogunoye.
The Olowo of Owo received the representatives of the brand with a warm welcome on...
The oral care brand from Procter & Gamble, Oral-B has restated its commitment to helping Nigerians have stronger teeth and improved overall oral health in 2016 and beyond. Oral B
The brand which has enjoyed a strong bond with dental associations in the recent years made this known during the...
