With the ongoing war between Russia/Ukraine, what are the factors limiting Nigeria from tapping effectively into the oil global market?
Let me just put this in two compartments. The Ukraine crisis is global. Of course, you know that Ukraine, and...
Nigeria has struggled over time with initiatives to market the country. From MAMSE, Heart of Africa to Good People Great Country, these initiatives have failed to lift the country’s image. In this interview, President of National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen says brand Nigeria should treated...
Prior to COVID-19 pandemic, the integrated marketing communication, particularly the advertising industry has had some structural challenges and the pandemic has compounded those challenges. In this interview with GODDIE OFOSE, the managing director of TBWA The Disruption ® Company and former president of...
Naira fluctuations, which have weakened the purchasing power of consumers, have prompted businesses to adapt to local content, according to Bunmi Adeleye, Chief Strategy Officer of Retail Supermarkets Nigeria Limited, owners of Shoprite Nigeria.
Retail Supermarkets Nigeria was recently acquired by Persianas Investment Limited...
In recent time, public relations and communication practitioners have echoed on the need for those interested in the profession to engage in training, retraining and untraining. In the chat with Charles Edosomwan, Founder, London School of Public Relations (LSPR Nigeria), the UK trained...
-Emmanuel Asika, Country Head, HP Nigeria, spells out the significance of focusing less on products and more on peopleA usual workweek for some could read: Traditional Monday meetings, outfield customer oversite on Tuesday, convene strategic think-tank session with colleagues working remotely from the corporate office, whilst deploying...
Management of Dangote Cement, over the weekend, assured block- moulders and other stakeholders in the building construction business of the durability and the extra power its new product: “BlocMaster” possessed. The new product is described as the best quality cement in the country for now. The company also said...
A prolific writer and communication specialist, Ikem Okuhu has said that Nigeria, all along, has been pretending to brand and rebrand while it has not attained a brand ‘status’. In this interview with 789marketing.ng, Okuhu explained what led him to write Pitch: Debunking Marketing Strongest Myths.
Let's get to...
Mike Smollan, Chief Growth and Innovation Officer at Smollan looks at how technology is unlocking informal sector growth in the Region along with the emerging themes driving sector transformation
Around the developing world, informal retail continues to be a powerful social force, employing millions...
Nnamdi Ndu is the chief executive officer of CHINI Africa and representative of Cannes Lions festival in Nigeria and organisers of the annual Creativity Week says no creative work can survive without culture.
Objective of the Creativity Week
The creativity week is a way of bringing together all those who are...
