It is over a month since the official announcement of the country’s economic recession. Economics experts have given basic definitions of what economic recession means; It is defined as a period of decline in the Nation’s economic activities; expansively, a decline in the Gross Domestic Product for two or...
Customer experience is everything, difficult to copy and replicate. It takes you away from the pack and cannot be commoditized. Power has moved to the hands of the consumers. Organizations focusing on traditionalmeans of selling and marketing their products are falling short and shooting themselves in the foot. Organisations need to start branding their customer touch points. What makes your customer touch points exceptional?
The importance of the customer centric approach is evident in Amazon. With a 50% share of the US e-commerce market, which is more than triple the combined shares of its main competitors, Amazon is one of the most successful companies in the...
Philip Odiakose
As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the privilege of witnessing the evolution of PR measurement from a mere afterthought to an indispensable component of strategic communication. In this article,...
By Rarzark Olaegbe
Do you remember that fifteen years ago it was impossible to make a phone call in your bedroom? For you to make an international call then, you needed two things: A dial tone. And the ‘operator’s’ approval. For a local call, you needed three things: you have...
By Emeka Oparah
I have been planning to do this post ever since I got back from Lebanon, but distractions won’t let me. This morning, I woke up to a well-crafted piece by my ABURO (younger brother), Akin Fadeyi on the same topic and I decided to agree with...
By: Taofik Salako
United Bank for Africa (UBA) Plc is on the top list of companies with well-rounded performance. UBA’s top-of-the-chart performance at the stock market combines with considerable growth in all key fundamental indicators to make the bank the best performing banking stock in recent period. Capital Market Editor...
by Kayode Olagesin
‘They have stolen this car’. ‘Are you sure this is where we parked?’, my friend asked. ‘Yes. Is that not the yellow bus that we used as marker when we parked earlier’, I replied. By this time, I had started to...
George Asamani, MD, Project Management Institute, Sub-Saharan Africa
Economies that impose restrictions on women's contributions fall short of their potential. Inversely, an economy reaches its peak dynamism when every citizen, regardless of gender, is empowered to contribute equally. There is a saying in Nigeria,...
Eiji OtaToday, products, services, and experiences are all being swept up in the phenomenon of Everything-as-a-Service (XaaS) – remote and on demand access to any business offering provided as a service The ‘as-a-service’ model, whereby businesses can subscribe to a service or offering without the need to pay...
Joanna Baidu, Youth Lead, Sub-Saharan Africa, Project Management Institute
From its Davos debut in January 2023, ChatGPT took just seven days to hit the one million user mark. According to a UBS report, it took Facebook 10 months and Twitter almost 25 months for...
