By David Odimegwu
As I sit down to write this article on World PR Day, my heart is filled with passion and excitement for the transformative power of public relations. In a world where information travels at the speed of light and attention spans...
The Federal Government will benefit immensely from engaging well-trained public relations professionals to effectively manage its relationships with citizens, particularly youths and communicate policies to them to avoid misunderstandings.
Adekunle Dixon Odukoya, Senior Consultant, Strategy, with leading public relations and integrated communications consulting firm,...
Mujib Ishola
The global payments landscape has evolved dramatically over the years, with digital payments now making the exchange of value easier, faster, and more reliable.
Today, Central Bank Digital Currencies (CBDC) represents the latest evolution of digital payments.
By Segun Mcmedal
I make it bold to say that the most important day in a person’s life is his or her birthday! It is an important day when one's personal flight touches down, marking the beginning of your journey on earth. However, some...
By Ororo Pattaya
The Three Orange Men - the most outstanding disruption idea in Nigeria. In the mid 90s, around 1995, PepsiCo launched the Three Orange Men campaign, using experiential tactics to create a huge shock in the market. The Three Orange Men were...
Customer experience is everything, difficult to copy and replicate. It takes you away from the pack and cannot be commoditized. Power has moved to the hands of the consumers. Organizations focusing on traditionalmeans of selling and marketing their products are falling short and shooting themselves in the foot. Organisations need to start branding their customer touch points. What makes your customer touch points exceptional?
The importance of the customer centric approach is evident in Amazon. With a 50% share of the US e-commerce market, which is more than triple the combined shares of its main competitors, Amazon is one of the most successful companies in the...
Philip OdiakoseThe Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent years. With the proliferation of digital media platforms, the need for monitoring and analyzing media content has become increasingly important. However, alongside this growth, concerns have arisen regarding the lack of...
A few years ago, I saw a post on the popular social networking site Twitter asking Nigerians what the “Nigerian Dream” means to them. Curious, I checked the comments to see what Nigerians consider the Nigerian Dream. Most respondents said the Nigerian Dream is to get an...
By Victor Ojelabi
In the realm of business and investment, integrity stands as an unwavering pillar, serving as a beacon of trust and reliability. It is a trait that should never be taken lightly for it holds the power to...
...Dazzles stakeholders with growth across key metricsRising from a lower profit margin of N10.2billion and a debilitating Non-Performing Loan portfolio of 45 per cent in 2015, to an impressive profit of N147billion and a significantly lowered NPL rate of 5.6 per cent in 2022, FirstBank has proven that...
