How Sprite is helping Gen-z cool down with the ‘Heat Happens’ campaign 

In demonstrating how it is helping people remain refreshed during stressful periods, Sprite, the lemon-lime-flavored beverage from the stables of Coca-Cola Nigeria, is helping consumers stay chilled with the “Heat Happens” campaign.
The Sprite “Heat Happens” campaign is an initiative aimed at encouraging young people to stay true to themselves and face unexpected challenges in life with a refreshing and positive attitude.
Yusuf Murtala, Marketing Director, Coca-Cola Nigeria noted, “The campaign showcases how life is full of unexpected challenges and “heated” moments, but with a refreshing Sprite, you can stay cool, refreshed and reinvigorated. Whether standing in a long queue on a hot day; eating a spicy meal; studying for an important exam or spending hours in traffic on a hot day, we all have stressful days when it seems like we’re losing our cool”.
He emphasized the need to unwind by unplugging one from life’s endless troubles by simply taking time off the physical or mental stressors by relaxing with a Sprite drink. “We want our consumers to know that a chilled bottle of Sprite is never far away to help them keep their cool when life gets tough,” said Murtala.
To drive home the message of the campaign, the brand is launching several ads and experiential activities to demonstrate how the drink helps comes in handy in stressful situations. For instance, while at branded suya spots enjoying the popular street food or waiting to catch a bus at a bus station, or studying for an exam, there are chilled bottles of Sprite to remind you to cool your burning tongue and douse the heat and tension and remained focused.
Sprite is also helping Nigerian students cool off with a high-energy tour campus tour that kicked off at the Yaba College of Technology, Lagos. The tour’s first leg saw the electrifying performances of top Afrobeats artists who thrilled the crowd with their latest chart-toppers. Additionally, aspiring talents had the opportunity to showcase their skills, with some emerging victorious and walking away with generous cash prizes.
The tour will continue to captivate audiences as it makes its way to various renowned educational institutions in Nigeria. Schedules include the Federal University of Agriculture Abeokuta, (FUNAAB), the University of Port Harcourt (UniPort), the Obafemi Awolowo University (OAU), the Nnamdi Azikiwe University (NAU), the University of Nigeria Nsukka, (UNN), the University of Ilorin (Uni Ilorin), the University of Calabar (UniCal), the University of Benin (UniBen) and the Olabisi Onabanjo University (OOU).
Students from these institutions can look forward to an unforgettable experience filled with excitement and entertainment.
Popular Gen-Z creators, Asherkine, Newton Utere, Moymo, and Ruru, are also in on the action, taking to their pages to show their fans that Sprite has become a constant companion as they deal with their own “heat” moments.