Media brands rank as nearly a fifth of America’s most indispensable ones, including three new ones — TikTok, Instagram and Spotify — being added to this year’s top 100 “most connected brands,” according to an annual study released this morning by Opinium.
The study, based on in-depth interviews with 4,000 U.S. adults, also found that only five media brands — Samsung, Netflix, Microsoft, Disney and Hulu — slipped in their rankings vs. last year’s, an indication that Americans are finding premium subscription streaming services a little more dispensable than they did a year ago.
Amazon and Google remained unchanged in the two top positions, respectively, while YouTube surged six positions to rank third, and Apple jumped nine positions to rank fourth.
But the biggest year-over-year mover was Twitter, which jumped 11 positions to rank as the 87th most-connected U.S. brand, amidst an overall improvement for social media networks, including Facebook, TikTok and Instagram.
Gaming platform brands Playstation, Nintendo and Xbox all improved their positions as well.
