Star Beer has maintained its leading position in marketing excellence for the fourth year in a row as the brand took home some of the most coveted awards in Nigerian Marketing and Advertising at the 2015 Advertising Association of Nigeria (ADVAN) Awards on Saturday, October 31, 2015.
At the event, which held at the Muson Centre, Onikan, Lagos, it was accolade after accolade as Star racked up a total of four awards.
After claiming Gold and Silver respectively in the Experiential Marketing Category with the largest bottle tree in the world ‘Star Bottle Tree’ and annual music concert tour ‘Star Music Trek’, STAR was awarded another Gold in the ‘Digital and Social Media Marketing Category’ with ‘Star Music App, a mobile application that brings Nigerians closer to music and entertainment content and updates across the country.
The popular TV platform, Star Football Superfans also received recognition at the Awards, clinching Bronze in the Customer Promotion Category.
Brand Manager Star, Nigerian Breweries, Obabiyi Fagade described the awards as an honour and a validation of the high communication standards adhered to by STAR and Nigerian Breweries as a whole. In his words,
“We are greatly honoured to have our creative output recognised like this and it is a further demonstration of how much time and effort we put into every aspect of our brand existence, from the product to the communications that engage with those who buy the product. At STAR and in the larger Nigerian Breweries family, we have a very old tradition of maintaining only the highest of standards in everything we do, and this is what has made us a consumer favourite and a market leader over the years.
We will continue to maintain these strict standards while constantly seeking to improve on what we have and as we do that, it is very gratifying when our effort is recognised by awards like this. I would like to congratulate the team at STAR and everyone else who has contributed toward bringing us to where we are now.”
Established in 1992, the ADVAN Awards are held annually to recognize and reward marketing professionals and brands that have made exceptional contributions to the Nigerian marketing industry.