Wema Bank has launched its 2024 Love Adventure campaign, with gifts for customers and staff throughout February.
In a statement on Wednesday, the bank said that the campaign themed ‘Your Love Adventure Is Possible With ALAT’ would promote a culture of love and appreciation among Wema Bank’s internal and external stakeholders.
Speaking on the bank’s inspiration for the campaign, Wema Bank’s Executive Director of Retail and Digital Business, Tunde Mabawonku, said, “Every day is Valentine’s Day for our customers, but that doesn’t mean we would settle for the bare minimum in celebrating the season of love. We brought a unique twist to Valentine’s with this month-long celebration and made the decision to be our customers’ ‘Val’, reinforcing our commitment to supporting their lives and being with them all the way. It’s beyond Valentine’s Day, this is Valentine’s month at Wema Bank.”
The ALAT Love Adventure Campaign, which will run throughout February 2024, will include a N9m cash prize in the Wema Bank 5 for 5 Promo Season 3; a 10 per cent discount on all GAC cars; free prepaid gift cards worth N10,000 for ALAT customers and car loans and device loans.
Valentine’s Day is celebrated on February 14 in most parts of the world.
Recently, 116 customers of Wema Bank were rewarded with about N8m in the sixth monthly draw of the bank’s 5 for 5 Promo Season 3.
Wema Bank’s 5 for 5 Promo Season 3, launched in July 2023 and a total of N45m has been disbursed in the five draws of the first half of the season.
