Goddie Ofose
The annual national marketing submit organised by Marketing Edge Magazine, a premium marketing and advertising magazine in Nigeria ended up an awards ceremony in Nigeria in Lagos last week.
Among those organisations that were rewarded for an outstanding performance in 2015 are the chief executive officer of Brandzone Consulting LLC, Chizor Malize as marketing personality of the year, Red Media Africa, a budding PR agencies being piloted by Chude Jideonwo emerged as ‘Young PR agency of the year while Noah’s Ark Communications Limited won the ‘Outstanding Advertising Agency of the Year’ award.
Meanwhile, the Executive Creative Director for Noah’s Ark, Mr. Bolaji Alausa also won the Young Creative Personality of the Year for his immense contribution to the creative industry while Integrated Indigo Limited, the Public Relations, Events Management and Experiential arm of the group, went home with the ‘Young Public Relations Agency’ award of the year too.
In his address to flag off the evening, the Publisher/CEO of MarketingEdge, Mr John Ajayi provided historical perspectives to the evolution of the awards and the tremendous influence it has made in elevating the industry practice with demonstrable impact in the overall output of agencies and professionals.
According to him, the awards was conceived to promote excellence and innovation in the sector and has over the years brought about increased ingenuity, passion and commitment in creating and managing brands.
“We have remained resolute and committed to evolving a process that could elevate the practice of the profession. The awards ceremony is designed to reward excellence and best practice in the industry through the recognition of the commitment and passion devoted to building strong brands. The goal is to consistently drive an elevated practice that guarantees quality, sustenance and industry growth,” he said.
Brandzone’s Malize Sterling Performance Wins It
Mr. Ajayi described Malize as an inspiration to not a few in the branding and communication industry but someone who has remained consistent in the advancement and propagation of the brand and marketing business in Nigeria and across the globe.
So, her emergence as the Brand and Marketing Personality of the year is a confirmation of her devotion and strides in the industry.
The credibility of this award is further accentuated by the fact that it was derived from independently conducted survey and a unified position of the award board. Malize has made remarkable impact in the Branding ad marketing sphere in a very shortwhile of launching Brandzone in the market space. Her insight and depth of knowledge of the industry is impeccable and robust”, he stated.
Malize has made remarkable impact in the Branding ad marketing sphere in a very short while of launching Brandzone in the market space. Her insight and depth of knowledge of the industry is impeccable and robust”, he stated.
Red Media Obvious Progress Earns It
The burgeoning PR and Communication agency, which is a member of the RED group, was recognised for its sterling achievements in the Integrated Marketing Communication sector.
Some of those accomplishments are its recent bold and audacious moves by picking up some key PR accounts in the industry. Sola Obagbemi, Senior Manager, Communication at RED. “We are happy to be recognised by Marketing Edge for this honour. It goes a long way to validate the work we’ve put in through the years – inspiring and empowering a digitally connected generation of Africans using the media as a tool,” said “We dedicate it to the young and innovative people who work in RED, and many more people out there who continue to believe that it can be done.”
Noah’s Ark Group Wins 3
Reacting to the success recorded by group at the Award, the Group Managing Director, Noah’s Ark Communication Group, Mr. Lanre Adisa, stated that winning three awards at the 2016 Brands and Advertising Excellence Awards is an attestation that the Noah’s Ark Group is really evolving and doing well in the key areas of service offerings to our esteemed clients.
Adisa noted that the group is now a one-stop shop communication group offering full communication service with four independent companies including Noah’s Ark Communications Limited (Creative), Integrated Indigo Limited (PR, Events & Experiential), MediaMast Limited (Media Buying) and Underdog Productions Limited (Radio & TV Productions.
“I am very delighted that our group garnered three awards at the event, this is because before now, it has been only Noah’s Ark Communications attracting awards and recognition, but now the Public Relations arm of the group, Integrated Indigo Limited, has also proven its mettle in the Public Relations space as a company to be reckoned with”
Speaking shortly after receiving the award, the Managing Director, Integrated Indigo Limited, Mr. Bolaji Abimbola, described the award as a well-deserved reward and honour in recognition of hard work, resilience and excellence demonstrated by the company now regarded as the fastest growing Public Relations firm in Nigeria.
The credibility of this award has further accentuated by the fact that it was derived from independently conducted survey and a unified position of the award board.
Oracle Agency Again
Felix King Eiremiokhae’s brand activation firm is no stranger to industry laurels. The experiential marketing agency from inception was set up not only to win big money account and execute eye-popping campaign but also to compete among top agencies in terms of creativity.
According to observers, Oracle Experience is the most creative experiential marketer in Nigeria today.
The Marketing Edge did not come as a surprise to many because the agency had won several industry recognised awards such as marketing world awards, brand journalists association of Nigeria awards, Nigerian brand awards, direct marketing association of Nigeria awards, brand campaign magazine awards and numerous laurels.
According to the Chief Executive Officer of the company, King Eiremiokhae, “awards spur us on, there mean challenges to us and each time our works are recognised a fresh huddle is provided for us to surmount.”
