Leo Burnett’s Arc shopper marketing tool becomes a major differential as the agency netted the Nigerian Breweries multimillion naira below-the-line (BTL) business in a keenly contested multi-agency pitch.
Leo Burnett, a Lagos based advertising and humankind agency is renowned for handling complex briefs.s
Nigerian Breweries is the leading brewery firm in...
In line with keeping up with the quality mark, leading manufacturer of disposable shavers BIC brands has re-affirms the brand promise with the just concluded third edition of shave, play and win campaign which produced over 40 winners nationwide.
Known for its affordable variants, which include BIC 1, Comfort 2,...
ORS, Organic Root Stimulator produced by African Consumer Care Limited has said that the hair brand trained 32,000 hairstylists across 36 states in Nigeria per quarter on active education, trends and proper use of ORS products.
The Business Head, Sub-Saharan Africa region, Mr Sanjay Kashyap made this known at the...
MultiChoice is delighted to have reached an agreement with A+E Networks Africa to extend the current contract to air HISTORY and LIFETIME channels on the DStv platform.
This extension of the contract, which was set to expire at the end of October, will ensure that viewers continue to enjoy their...
Pampers, the world’s leading diaper brand which is available in Nigeria, has announced the launch of its new Pampers Pants that can be pull on and removed by tearing the sides providing a quick and hassle-free solution to diaper changing.
The new diaper, which comes in an innovative pull-up pants...
In line with its resolve to inspire confidence and promote a financially secure future among Nigerians, PAL Pensions has unveiled a new campaign tagged ‘Retire with a Smile’ to encourage more individuals to save towards retirement. The campaign was launched on the 6th of February, 2018 at the Oriental...
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As part of the drive to offer cutting- edge experience to its customers, and the commitment to spread across major cities in Nigeria. Fatgbems Petroleum Company Limited has commissioned new retail station at Ilepo-Oja in Abule- Egba area of Lagos State.
The retail outlet which carries total of eight pumps...
In what is an industry first,
leading Nigerian online media group, News Express, has signed an agreement with
US e-commerce giant Orinoco Global ahead of the company’s foray into the
Nigerian market.
Under the agreement signed
recently at Parkview Astoria Hotel, Ikoyi Lagos, News...
Soft drink giant celebrates centennial of going public
Coca-Cola, arguably the world’s
most popular beverage company has celebrated its 100th anniversary of its
initial public offering. An investment of $40 at that time would be worth more
than $18 million today.
James Quincey, who...
