By Rarzark Olaegbe
Do you remember that fifteen years ago it was impossible to make a phone call in your bedroom? For you to make an international call then, you needed two things: A dial tone. And the ‘operator’s’ approval. For a local call, you needed three things: you have...
By Chiamaka Ezeonwuka
With innovation as a core value for most organizations, it is important to note that a business cannot really innovate if it pays little or no attention to internal branding. Innovation can easily be defined as developing simpler ways to create value, it should also be directly...
I have watched the video purportedly suggesting there were fake Amstel Malta brands in the Nigerian market and it beats me how Nigerians can ever be convinced such was real and true.
For me, if this one the handiwork of competition, it did not do a good job of it....
From stunning white masquerades at Eyo to the week-long festival held in honor of the river goddess, Oshun, Nigeria is home to some of Africa’s greatest festivals. Each year, locals and tourists from neighboring countries and abroad, flock to events across the continent to witness and participate in festivals...
By Rarzack Olaegbe
We did not notice it. Mark Zuckerberg did. From afar, he plugged into it, and he would one day sell its services to us. However, had few of the technology-centric banks in Nigeria pooled resources and invested in Andela, the story would have been different. Had the...
By Nkem Ndem
Crown Prince Eheneden alongside President Muhammadu Buhari, Governor Adams Oshiomohole and others 789marketing
Since the transition of the 38th Oba of Benin, Oba Erediauwa, there has been great anticipation for the coronation of the next in line, His Royal Highness, Crown Prince Ehenede Erediauwa, Edaiken N’Uselu. However,...
By Victor Ikem
Companies with strong marketing orientation, especially those companies with global footprints, most as a matter of necessity have a well-structured and agreed marketing policy
Marketing policy is not the same as or necessarily a marketing strategy. A marketing policy should seek to answer some fundamental questions about how...
In an era where most brands or brand managers hardly know what they stand for, it’s quite confusing how they figure out which events to sponsor or participate in. It does seem like more and more brand custodians routinely follow a laid out template without necessarily understanding the reasons...
By Ehi Ekhator
I was sitting on my own “jejely” when i read such a variety of promises by the Presidential candidate of the All Progressives Congress, Muhammadu Buhari in 2015. He guaranteed me that he was there to settle the issues of the nation, adding that “if anything went...
By Emeka Oparah
Recently at the Annual Conference of the African Public Relations Associations (APRA) held at the magnificent Tinapa Resort, Calabar, Cross River State, Nigeria, the reputation of Nigeria came variously under the spotlight, and the overwhelming opinion - sad as it was - was that the image of...
