By Victor Ikem
Companies with strong marketing orientation, especially those companies with global footprints, most as a matter of necessity have a well-structured and agreed marketing policy
Marketing policy is not the same as or necessarily a marketing strategy. A marketing policy should seek to answer some fundamental questions about how...
By: Jack Dawson
There has been a lot of talk about digital marketing but few people understand what this 'digital marketing' thing is all about. This article is going to give you a brief overview of what this type of marketing is all about and five things that, as an...
By Ororo Pattaya
The Three Orange Men - the most outstanding disruption idea in Nigeria. In the mid 90s, around 1995, PepsiCo launched the Three Orange Men campaign, using experiential tactics to create a huge shock in the market. The Three Orange Men were...
Shade Morgan, the Corporate Affairs Director, Nigeria Breweries Plc, has said the 2021/2022 UEFA Champions League Trophy Tour by Heineken will create a lifetime memorable experience for ambitious young fans who may now not hold the trophy but will in the future.
She made...
By Dr. Grace Achum
The Evil of Religious bigotry in at alarming Rate in Nigeria, in recent times the Christian religion is going through theatres of the absurd.
Nigeria has descended to the Hobbesian state of nature, where life is “short, nasty and brutish. Nigeria is a nation of two great...
By Rarzack Olaegbe
We did not notice it. Mark Zuckerberg did. From afar, he plugged into it, and he would one day sell its services to us. However, had few of the technology-centric banks in Nigeria pooled resources and invested in Andela, the story would have been different. Had the...
As we launch into 2017, it is clear that data will be one of the prevalent assets which a business or a corporation can possess. Here are Swpix's five key Business Intelligence (BI) trends to look out for in 2017:
The Cloud will make BI tools affordable and accessible to...
By Emeka Oparah
Recently at the Annual Conference of the African Public Relations Associations (APRA) held at the magnificent Tinapa Resort, Calabar, Cross River State, Nigeria, the reputation of Nigeria came variously under the spotlight, and the overwhelming opinion - sad as it was - was that the image of...
From stunning white masquerades at Eyo to the week-long festival held in honor of the river goddess, Oshun, Nigeria is home to some of Africa’s greatest festivals. Each year, locals and tourists from neighboring countries and abroad, flock to events across the continent to witness and participate in festivals...
BY YOMI BADEJO-OKUSANYA
Recently I had to take a trip to the United Kingdom and was faced with the challenge of which airline to fly based on my schedule and pricing. Eventually, largely swayed by the renewed sentiment of ‘Buy Nigeria, I settle for Arik Airline, the self-professed ‘Wings of...
