Today is an exciting day for this campaign as we will be sharing the most important issue in our ambitious plan for Nigeria that shows our readiness to govern from Day One. I will be telling you how we intend to lift 80 million Nigerians out of poverty.
We expect...
By Rarzark Olaegbe
Do you remember that fifteen years ago it was impossible to make a phone call in your bedroom? For you to make an international call then, you needed two things: A dial tone. And the ‘operator’s’ approval. For a local call, you needed three things: you have...
By Victor Ikem
Companies with strong marketing orientation, especially those companies with global footprints, most as a matter of necessity have a well-structured and agreed marketing policy
Marketing policy is not the same as or necessarily a marketing strategy. A marketing policy should seek to answer some fundamental questions about how...
Otega Ogra
Change is never easy. It is often met with resistance, fear, and uncertainty. But it is through change that progress is made. The recent quick-fix economic reforms initiated by President Bola Tinubu's administration, including the removal of fuel subsidies and the consolidation of...
Captivated by the need to live its values and drive the vision for which it was set up as Nigeria’s premier Collecting Society in 1984, the Musical Copyright Society of Nigeria (MCSN) recently engaged Stakeholders including clients, Professional Associates, the Media, Agencies, Advertisers, ICT, Internet and Brand Marketing practitioners...
By Uzoma Ngozi
Nigeria’s overdependence on oil is one reality that President Buhari’s government has to grapple with if it will survive the crash in the global oil prices. The good news is that every challenge posed to this administration is a prospect for them to make a change, just...
In a piece from Tunis, Tunisia, CNN’s David McKenzie reports on the country’s ever-worsening food crisis as Russia's blockade on grain from Ukraine drives up prices.
“The war has really impacted both the consumer and our agricultural productions. Right now,...
By Rarzack Olaegbe
We did not notice it. Mark Zuckerberg did. From afar, he plugged into it, and he would one day sell its services to us. However, had few of the technology-centric banks in Nigeria pooled resources and invested in Andela, the story would have been different. Had the...
The story of Corporate Nigeria in 2022, cannot be complete without a chapter on the incredible performance of First Bank of Nigeria Limited, which saw the hitherto encumbered bank now returning to the top of the ladder of the Nigerian banking industry, amid...
Oluwashola Achara
The maxim “Culture eats strategy for breakfast,” coined by the esteemed management consultant Peter Drucker nearly two decades ago, holds truer than ever in today’s rapidly evolving business landscape. Amidst the flux of strategies, products, and technologies, one unwavering constant persists: the...
