By Uzoma Ngozi
Nigeria’s overdependence on oil is one reality that President Buhari’s government has to grapple with if it will survive the crash in the global oil prices. The good news is that every challenge posed to this administration is a prospect for them to make a change, just...
Philip Odiakose
As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the privilege of witnessing the evolution of PR measurement from a mere afterthought to an indispensable component of strategic communication. In this article,...
Muyiwa Kayode
Most African communities have grown as close-knit societies and villages, held together by shared values and customs handed down through the years through folklore and other forms of traditional socialization. A well-structured age grade system was also a major tool of social indoctrination and shaping of values and...
– By Kemi Jeje
The phrase "herbal tea" is deceptive. The term "tea" was originally only applied to infusions produced from the Camellia sinensis tea plant. As a result, oolong, black, white, and green teas came to be known by this term. To be...
Carolyna Hutchings is not relinquishing her luxurious lifestyle any time soon – or ever – and she’s unapologetic about it.
The Real Housewives of Lagos star revealed that she would marry a trillionaire if that’s what it takes to maintain...
The Federal Government, on Tuesday, said Nigeria spent $6bn on the importation of wheat into the country between 2016 and 2020, a period of five years.
Minister of Agriculture and Rural Development, Mahmood Abubakar, disclosed this at the Stakeholders...
By: Seyi AdeyemiThe past decade would be marked as the era of Africa’s technological explosion, as artificial intelligence and information technology covering a plethora of content forms now dominate the social and business spaces. Multimedia content is one of the evolutionary elements of contemporary information technology with...
Food is a necessity across different socio-economic class; and top brands are relentlessly creating association with it in order to gain traction, acceptance and expression in the marketplace. While that sounds like a drift, there’s likelihood that brands will continue to seek more opportunities to connect to foods, even...
By Erhumu Bayagbon
To be a great person, you must first be a good person; likewise, to be a great Company, you must first be a good Company – Segun Ogunsanya, CEO, Airtel Africa
While it is...
By Victor Ikem
Companies with strong marketing orientation, especially those companies with global footprints, most as a matter of necessity have a well-structured and agreed marketing policy
Marketing policy is not the same as or necessarily a marketing strategy. A marketing policy should seek to answer some fundamental questions about how...
