The Interactive Advertising Bureau (IAB) South Africa has released the digital publishing audience data for April 2024 with Media24 and Network24 holding their number one and two positions respectively as top online publications despite a drop in page views.
IOL only entered the Top 10 Online Publishers and Top 10 Online Publications last month but has held its position and seen increases on the previous month.
Top online publishers
Broad Media, DSTv Online Sports, IOL, and Arena Holdings increased their page views on the previous month.
DStv Online Sport which dropped to 29,230,878 pageviews in the previous month, has increased its page views over the previous month. It still maintains its fourth position.
Media24 held its first place despite a dip in page views.
Top online publications
There was a general dip in the figures as only SuperSport, Maroela Media and IOL had increases this month.
As with the top online publishers category, a similar pattern is seen across online publications, with SuperSport and SNL24 having dropped page views in March, to increasing on that month in April.
April 2024: Top online publishers
Media24 - 269,487,708
Maroela Media - 37,877,593
Broad Media - 30,253,802
DSTv Online Sports - 43,009,285
IOL - 28,248,578
Arena Holdings: 360 - 25,449,553
Citizen - 17,566,349
Caxton Local Newspapers - 15,398,272
Daily Maverick - 10,455,545
The South African - 8,403,064April 2024: Top online publications
News24 - 144,678,898
Netwerk24 - 101,081,209
SuperSport - 43,009,285
Maroela Media - 37,877,593
IOL - 28,248,578
SNL24 - 20,238,762
Citizen - 17,566,349
Business Tech -15,260,930
Daily Maverick - 10,455,545
TimesLive: Arena: Web & App 9,616,860Since its launch one year ago, the Interactive Advertising Bureau (IAB) South Africa’s Industry Measurement Dashboard has provided the industry with data on the state of digital audiences in South Africa.
Since its inception, the IAB South Africa Industry Measurement Dashboard has grown to include data from more than 125 digital publications, including local news outlets and radio websites.
The Dashboard is a collaboration between IAB South Africa’s publisher and research and measurement councils to bridge buyers and digital publishers.
Through this initiative, IAB South Africa reports on the top publishers across the country as well as on trends across gender, age and interests, amongst others providing an opportunity for niche publishers to be included and play a vital role within the advertising landscape.
The IAB Industry Measurement Dashboard is available to the media and marketing industry, with no login required. Agencies and publishers are encouraged to access this beneficial data for measurement and reporting purposes.
