Facebook has announced that as of today there are over 200 million people using Facebook Lite, also called ‘FB Lite’ every month. With this rapid growth, Facebook will continue to roll out this version of its native app to other countries around the world.
FB Lite was first launched in 2015 as a standalone native app designed for lower end Android devices on spotty network connections to give people a reliable Facebook experience when bandwidth is low.
With FB Lite, Facebook wants to deliver the power of a native app, with features such as News Feed, status updates, push notifications, and camera/photo integration, while still being lightweight.
Over the years, Facebook has made a lot of improvements on the app including:
Improving performance: Facebook has been working hard to make sure FB Lite is fast and reliable, regardless of where you connect.
Improving look and feel: Facebook wants to make sure people can have an easy and good experience, so they have integrated more features that other Facebook apps have, while keeping it simple. For example, you can now like, comment, and share posts.
Easier onboarding: Facebook found out that people who use FB Lite are also those that share devices. The social Silicon Valley based company has made it easier for people to log on and off their accounts.
Facebook understands that a lot of the features of FB Lite are a good fit for emerging markets and with interest from other countries they are rolling out in additional countries: South Korea, UAE, Italy, and Israel. The company is hoping to roll it out to further countries soon.
