Biscuit manufacturer, A&P Foods Limited, has changed its name and branding to Pladis Foods Nigeria Limited.
In a statement, the firm said the move aligned it with Pladis, a player in the global Consumer Packaged Goods industry, with a portfolio of snack brands.
The move allows the Nigerian arm of the business to continue to supply the market with McVitie’s and Haansbro brands, while also creating opportunities for it to leverage the pladis company’s global scale, knowledge, strengths, and capabilities.
The Country General Manager of Plaids, Abhishek Sharma, noted that while the company’s name may be changing, its dedication and commitment to excellence and growth in Nigeria remained the same.
He said, “The change of name will not only benefit the company’s operational procedures, but it will pave the way for a journey towards building a stronger global brand and corporate culture.”
pladis Foods Nigeria will focus on driving McVitie’s growth, through continuous innovation across product categories and segments, to meet both consumer and market demands.”
The Marketing Director of pladis Foods Nigeria Limited, Omotola Bamigbaiye-Elatuyi, said, “The decision to move under the pladis name further underscores the company’s ambitions and commitment to innovation, building sustainable brands, and creating happiness for all stakeholders, in every marketplace.”
