The President, Outdoor Advertising Association of Nigeria, Chief Emmanuel Ajufo has said the association will urge the Central Bank of Nigeria to recognise billboards as viable collaterals
Emmanuel stated this at the annual general meeting of the association, themed...
As political campaigns begin ahead of the 2023 general elections, the Lagos State Signage and Advertisements Agency (LASAA) has promised to ensure a level-playing ground for all political parties in the state. The agency also appealed to political parties, politicians, campaigners and...
The winners of the 2022 Care Awards have been announced. The awards aim to recognise the advertising industry's specific contribution to society by selecting campaigns that are socially powerful and relevant.
A total of seven campaigns from seven different countries...
Ad Dynamo and Meta have announced that the two companies would collaborate in Nigeria under the Meta Authorised Sales Partner (MASP) Program.
Meta Authorised Sales Partners are extensions of Meta’s sales teams across the globe. They support advertisers and agencies...
.Agency celebrates 20th anniversary amidst funfair
Twenty years ago 90 to 95 per cent of advertising budgets in Nigeria went to above-the-line (ATL) and below-the-line (BTL) activations whereas consumers and target audience were not glued to the TV because they had to go to the open market and other informal,...
In another effort to fulfill his philosophy of continual contribution to advertising education, information, knowledge and professionalism, Mr. Chris Doghudje has published yet another book titled Beacons for Advertising Practitioners.
The book was launched yesterday, April 30, 2019 at NAN Media Centre, National Arts Theatre Annex, Iganmu - Lagos, the...
Steve Babaeko, Chief Creativity Officer /CEO, X3M Ideas and President of the Association of Advertising Agencies of Nigeria (AAAN) has emerged the Outstanding Creative Personality of the Decade at the just concluded 8th edition of the Marketing Edge Marketing Excellence Awards, just as...
Imbued with the passion to
massively accelerate growth in Nigeria's marketing communications industry and
propel all-round relevance of the industry in the country's development, Goddie
Ofose, one of Nigeria's top brand analyst and journalist is convening an industry
evening summit with the theme "Advertising and the Power...
Way back on Nov. 7, 2023, there was an article on Forbes about the “Biggest Threat to the Advertising Industry” being ad fraud. Fast-forward to last week, when there were a bunch of stories calling out Forbes for “mistakenly” running a made-for-advertising (MFA) site for many years...
SystemSpecs, one of the leading
providers of innovative financial technology and human capital management
solutions in Africa, has unveiled a new corporate identity to reposition its
brand.
The move is to enable the company
to fully maximise its potential, explore greater fields of business
possibilities...
