Preparation is heightened as the Advertising Regulatory Council of Nigeria, (ARCON) owned second edition of the National Advertising Conference (NAC) would be commencing on the November 29th to December 1st at the Transcorp Hilton Hotel, Abuja, organisers have announced on Tuesday, September 27th,...
Award Winning Marketing and
Creative Advertising Agency, 7even Interactive has announced the appointment of
Taiwo Agboola as its Chief Executive Officer. Before his new appointment which
takes effect January 1, 2020, Taiwo was the company’s Chief Operating Officer.
As CEO, Taiwo will oversee...
The President & Co-CEO, OPAY, Mr. Olu Akanmu has tasked organisations as well as marketers to begin to responsibly find innovative ways to solve the large social and commercial exclusion, unlock the potentials of these excluded markets with innovative service and business models that could make them...
Across Africa and in partnership with NGOs, Coca-Cola in
Africa, and its bottling partners (the “Coca-Cola System”) and The Coca-Cola
Foundation (TCCF), have been deploying a range of resources, including
capabilities, funds and products to support governments, communities and local
economies in their urgent efforts to contain...
The immediate past acting Registrar/Chief Executive Officer of Advertising Practitioners Council of Nigeria, APCON, Mrs. Ijedi Iyoha has revealed that the biggest challenge she faced at the apex regulatory body in the integrated marketing communication in Nigeria was the lack of APCON council.
Seven English Premier League (EPL) clubs are among the top 20 richest in the world and, with this wealth, media interest follows.
Each season presents new sponsorship opportunities, with local and international brands eager to tap into the prestige of the game.
The benefits for sponsors are vast. There are 4.7...
Adisa, Mabutho, King, Bunmi Oke, others say it
is possible
Communication professionals,
governments and all stakeholders in brand Nigeria have been enjoined to make
conscious, deliberate and organised efforts to tell the many positive stories
of the country, if we truly desire to
expand...
BBDO West Africa has emerged as
Stanbic IBTC Holdings Plc, a member of Standard Bank Group new creative agency.
A statement said BBDO, whose appointment takes effect from January 2020,
emerged as a result of its performance in a pitch process which involved other
creative agencies.
Leo Burnett’s Arc shopper marketing tool becomes a major differential as the agency netted the Nigerian Breweries multimillion naira below-the-line (BTL) business in a keenly contested multi-agency pitch.
Leo Burnett, a Lagos based advertising and humankind agency is renowned for handling complex briefs.s
Nigerian Breweries is the leading brewery firm in...
BY: JOHANNA MCDOWELL
Where many organisations start to slow down in the fourth quarter, the period between September and December is often one of the marketing and advertising industry's busiest periods.
It’s the season for new business pitches, and marketers are...
