AT3 Resources, Lagos-based communication and events consultancy on Friday 20th, January concluded its week-long digital marketing training for Small and Medium Scale Enterprises (SMEs) in commemoration of its 5th Anniversary. The training themed ‘Leveraging Possibilities for SMEs in The Digital Age’ was designed to empower SMEs to...
...How Dentsu Nigeria Dominated Advertising Space In 10 Years – Emeka Okeke...Dentsu Nigeria At 10: No compromise on local content promotion, ARCON DG tells advertisers...10th anniversary: ARCON DG, Dentsu CEOs, Clients Hail MediaFuse-Dentsu Nigeria
A leading integrated marketing communications network, MediaFuse-Dentsu Nigeria marked a...
WPP is building a new office complex—or “campus” as it prefers to call them—that will house 7,000 employees across 26 of its agencies based in São Paulo, Brazil. It’s the holding company’s first Brazil campus and is scheduled for completion in 2025.
Omnicom’s TBWAWorldwide has acquired Dark Horses, a UK-based creative agency with a focus on sport, fitness, and health/wellness. Financial terms weren’t disclosed.
The agency, founded in 2016, is led by CEO Melissa Robertson, executive creative director Steve Howell and Chief...
Way back on Nov. 7, 2023, there was an article on Forbes about the “Biggest Threat to the Advertising Industry” being ad fraud. Fast-forward to last week, when there were a bunch of stories calling out Forbes for “mistakenly” running a made-for-advertising (MFA) site for many years...
Last night saw the launch of the eagerly awaited DStv Chasing the Sun 2. It was preceded by DStv’s viral campaign, #SACMAD - South African Crying Men’s Awareness Day.
Since its launch, on 21 March, the Chasing the Sun 2 spoof hit one million...
The Loeries, Africa's and the Middle East's largest brand communications event, is now accepting submissions for 2024.“The Loeries is an organisation that is built on the mission of enhancing creative innovation,” says Loeries CEO, Preetesh Sewraj, “This year we continue this goal through this first step –...
Through the NFL, NCAA basketball season and NBA pre-playoff action, national TV marketing for online gaming/gambling -- airings and estimated spending -- continues to soar.
National TV advertising revenue is estimated to be 49% higher to $115.6 million -- coming...
Growth sits in the unknown and uncomfortable, and brands must be brave enough to experiment to unlock it. What drives those who keep growing and moving forward? How can brands in South Africa break through?One of the key takeaways for marketers to navigate through the constantly evolving...
The Nigerian Advertising Regulatory Council plans to regulate the use of computer-generated imagery in advertising.
The Director General of the ARCON, Dr Olalekan Fadolapo, disclosed this at a recent Advertising Standard Panel Stakeholders’ Forum in Lagos.
He noted that the move...
