The journey of the most turbulent and divisive times in the Nigerian Marketing Communications Industry started in 2021 with the launch of the Advertising Industry Standard of Practice (AISOP) by the Advertising Practitioners Council of Nigeria (APCON), now The Advertising Regulatory Council of Nigeria (ARCON). APCON had...
The Marketing Research Foundation (MRF) has announced the release of the latest Maps (Marketing All Product Survey) data, now accessible to its subscribers and their designated agencies. Spanning October 2022 to September 2023, this dataset offers invaluable insights into consumer media habits and product consumption patterns.Johann Koster,...
Way back on Nov. 7, 2023, there was an article on Forbes about the “Biggest Threat to the Advertising Industry” being ad fraud. Fast-forward to last week, when there were a bunch of stories calling out Forbes for “mistakenly” running a made-for-advertising (MFA) site for many years...
The Loeries, Africa's and the Middle East's largest brand communications event, is now accepting submissions for 2024.“The Loeries is an organisation that is built on the mission of enhancing creative innovation,” says Loeries CEO, Preetesh Sewraj, “This year we continue this goal through this first step –...
WPP and Google Cloud have announced a collaboration to integrate Google’s Gemini models with WPP Open that will accelerate the global network's generative AI innovation.
The announcement was made today, 9 April on the keynote stage at Google Cloud Next, in Las Vegas, US.
The Advertisers Association of Nigeria (ADVAN) through its Nigerian Marketing Development Team is partnering with the prestigious Pan Atlantic University (PAU) School of Media and Communication (SMC) to host a major industry dialogue on May 10, 2024, at the Sheba Centre Mobolaji Bank Anthony Way Maryland, Lagos.
French media group Vivendi's Canal+ on Monday made a mandatory offer to buy all the shares of South African broadcaster MultiChoice it does not already own, both companies said.
Canal+, the biggest shareholder in MultiChoice, is offering R125 per share in cash, valuing the...
The South African advertising industry is buzzing with talk of the impending cookiepocalypse (demise of third-party cookies). As data privacy concerns rise, advertisers are scrambling to find alternatives to a model that has long relied on tracking users across the web. This shift marks a seismic change...
The Nigerian Advertising Regulatory Council plans to regulate the use of computer-generated imagery in advertising.
The Director General of the ARCON, Dr Olalekan Fadolapo, disclosed this at a recent Advertising Standard Panel Stakeholders’ Forum in Lagos.
He noted that the move...
In sync with its statutory role of fostering a strong regulatory framework, the Advertising Regulatory Council of Nigeria (ARCON), has brokered a strategic partnership with Nigeria’s leading advertising school, 02 Academy.
The new deal is in furtherance of ARCON’s plan to promote professionalism, ethics...
