Leading Nigerian Advertising Agency, X3M Ideas, has done Nigeria great again by clinching two notable awards in the 2023 edition of Lisbon International Advertising Festivals Group. The agency which recently broke the record of being the first Nigerian agency to win at Cannes Advertising Festival in France...
Faruq Lawal Ayobami
The National Assembly has thrown its weight behind the Advertising Regulatory Council of Nigeria (ARCON), on various policies being championed by the council to protect and improve the ethical advertising business environment and practice in Nigeria.
Delivering his...
...As Ugbe, Akinkunmi charge Nigerians on African story, AI
By Faruq Lawal Ayobami
The Honourable Minister, Federal Ministry of Information & National Orientation, Alhaji Mohammed Idris, has acknowledged the pivotal role played by the advertising sub-sector of the economy in shaping...
BY: JOHANNA MCDOWELL
Where many organisations start to slow down in the fourth quarter, the period between September and December is often one of the marketing and advertising industry's busiest periods.
It’s the season for new business pitches, and marketers are...
The company connects 22,000 advertisers in 130 primarily emerging countries with digital tech platforms such as TikTok, X (formerly Twitter), Snap, Spotify, Uber, Meta, Microsoft, Twitch, Google and over 35 more.Value
The global digital advertising spend is expected to reach $766bn by 2025 according...
The Association of Advertising Agencies of Nigeria has concluded plans to hold its 50th Annual General Meeting/Congress. The AGM/Congress will hold at the International Conference Center ICC, Abuja on Thursday 21st and Saturday 23rd September 2023.The theme for this year’s AGM/Congress is “50 years young, Ready for...
…inaugurates new LAIF Board
The Association of Advertising Agencies of Nigeria (AAAN), the umbrella body for advertising professionals in Nigeria, has announced the 18th edition of the Lagos Advertising and Ideas Festival (LAIF), which will hold from the 9th to the 18th November, 2023....
The Advertisers Association of Nigeria (ADVAN) has embarked on a pioneering partnership with prominent business schools and higher education institutions in Nigeria to reshape the landscape of marketing education.According to ADVAN, this landmark initiative seeks to bridge the gap between perception and reality in the field of...
Shortly after announcing the X3M Ideas Cannes Lions award nomination at the 2023 Cannes Lions Festival in Cannes France, Steve Babaeko, Chief Creative Officer of the agency has announced that his agency has become the first Nigerian owned creative advertising business to win a Cannes Lions laurel.
The Association of Advertising Agencies of Nigeria (AAAN) has offered condolences to the Group CEO, DAAR Communications Plc., Chief Tony Akiotu, and the entire DAAR Communications family, on the demise of the founder of the broadcast media house, Chief Raymond Dokpesi. The media mogul died on May...
