The ADVAN African Awards for Marketing Excellence, stands as a pinnacle of recognition within the nation's Marketing Community, revered for its prestige and significance.
The awards dinner which is slated for Sunday, the 26th of November 2023, will hold at The Civic Centre, Ozumba...
The Advertisers Association of Nigeria (ADVAN) under the leadership of Mr. Osamede Uwubanmwen, the President, has officially gone to court to challenge the constitutionality of the amended Advertising Practitioners Council of Nigeria (ARCON) Law. The Ministry of Information as the oversight ministry has...
The new report reveals ten emerging advertising behaviors and technologies expected to transform the media industry in the coming years
dentsu has released its annual media trends report, titled: The Pace of Progress: dentsu 2024 Media Trends. Created by gathering insights from its specialists...
In the longer term, e-commerce businesses' ability to leverage first-party data across their digital advertising platforms is only going to become more important.With the industry moving away from third-party cookies and other identifiers, the ad platforms will have less user data of their own for targeting.
Driven by sustainability and ability to measure campaigns, OpenX partnered with carbon intelligence platform Cedara to customize and provide transparency into offset emissions in media buys.
“Chief sustainability officers at brands have started to lean into this,” said Joseph Worswick, vice president of EMEA,...
Omnicom’s DDB Worldwide announced today that Alex Lubar is succeeding Marty O’Halloran as Global CEO of the agency network. O’Halloran will continue as chairman.
The company also said that Glen Lomas, currently CEO, DDB Europe Middle East & Africa, becomes global president and chief...
BMW of North America has named Omnicom’s Critical Mass as its agency of record for national and regional media in the Americas Region after a competitive pitch.
For the first time, BMW of North America is consolidating off-line media services for BMW, Mini, and...
The Advertising Regulatory Council of Nigeria (ARCON) has taken significant strides in anticipation of its National Advertising Conference scheduled for December 6th to 8th, 2023, in Abuja.
With a keen focus on ensuring that this event is both enlightening and beneficial to practitioners and...
The preparation for the third National Advertising Conference is in top gears, as it has been slated to hold at the International Conference Centre, Abuja from the 6th- 8th of December, 2023.In a statement made available by the organizers of the annual event, this year's conference is...
By Mark Redguard, Audio & Mobile Partner Director, Ad Dynamo by Aleph
Walk down the streets of any major city around the world and take a look at all the people you pass along the way. Chances are you’ll see more people wearing earphones...
