Stories sell. They grab at us and hold our attention in ways that fact-heavy reporting does not. What's more, the stories we in the communications industry tell often have an impact, even on ourselves, that we don't immediately grasp
That means we have to...
The Cannes Lions International Festival of Creativity 71st edition has launched and will take place from 17 to 21 June 2024 in Cannes, France.
Among the planned innovations for next year, a breadth of new initiatives and pass types...
In a crowded media space, advertisers have to do the hard yards to grab hold of viewers' attention.One need only see your children or younger work colleagues' flick through their mobile device loaded with apps, to know we are in an attention deficit market. Marketers must continuously...
…Fadolapo joins LAIF Hall of FAMEThe Association of Advertising Agencies of Nigeria (AAAN) has announced that the 2023 edition of the Lagos Advertising and Ideas Festival (LAIF) will hold on Saturday, November 18, 2023, at The Hall, Victoria Island, Lagos.The 2023 LAIF Awards, which is the 18th...
The Association of Advertising Agencies of Nigeria (AAAN), the professional body for advertising professionals in Nigeria has announced its jury for the forthcoming 2023 Lagos Advertising and Ideas Festival slated for November 18, 2023, in Lagos.The jury, made up of 47 members, was divided into five different...
Onsite performance-based advertising has proved itself a game-changing strategy for retailers looking to drive sales of branded goods sold on their platform. This data-driven approach that delivers measurable results, is capturing the hearts, minds, and budgets of brands trying to maximise their sales on the Takealot platform.
The 2023 edition of the National Advertising Conference is in top gears with all indications that it will hold on December 6th-8th, 2023 in Abuja at the Executive Hall of International Conference Centre.As the third version, the organizers, led by Mr. Adetunji Adeyinka...
The Advertisers Association of Nigeria (ADVAN) has given the reasons why it filed a suit against the Advertising Regulatory Council of Nigeria (ARCON), challenging the constitutionality of its new ARCON law.
In a statement signed by the ADVAN Executive Council, the association outlined some...
The Advertising Regulatory Council of Nigeria has banned the production of indigenous advertisements in foreign countries, adding that such would reduce unemployment and improve the national economy.
This was contained in a press statement signed by ARCON Director-General, Olalekan Fadolapo, on Monday.
The Advertisers Association of Nigeria is now a member of the Nigerian Economic Summit Group.
Speaking on the Association’s expectations for its membership of the NESG, the ADVAN President Mr Osamede Uwubanmwen said that the agenda of the NESG to...
