By: Brent Haumann
In today's world, the margin between businesses that thrive and those that merely survive is growing increasingly narrow.
Competing on factors such as price, availability and quality is difficult, leaving customer experience (CX) as one of the best ways for a business to stand out.
In fact, customer experience...
An Encounter with Success
A Review of Azuh Arinze’s
duology-“Encounters: Lesson from my journalism Career” and “Success is NOT
served a la carte.”
By Emeka Oparah
Mr. Chairman,
The Author, Mr. Azuh Arinze...
A prolific writer and communication specialist, Ikem Okuhu has said that Nigeria, all along, has been pretending to brand and rebrand while it has not attained a brand ‘status’. In this interview with 789marketing.ng, Okuhu explained what led him to write Pitch: Debunking Marketing Strongest Myths.
Let's get to...
In a bid to fully evaluate and sustain communication and public relations best practices around the globe, as well as offer solutions to persistent problems in the PR industry, P+ Measurement Services, a leading media intelligence agency, will be hosting the 21st...
Coca-Cola Europacific Enterprises (CCEP) is tapping into young adults’ love of gaming with a new on-pack promotion. From 14th February until 25th April, gaming fans can scan QR codes on promotional packs of Coca-Cola Zero Sugar for a chance to access instant wins...
Coronation insurance Plc said it grew its underwriting profit by 295 percent for the first half of the year 2022, from N892.05 million in the first half 2021 to N3.5 billion in 2022.
The insurer made this known in...
How Harp
Lime, Maggi Machop, Indomie Relish, others fared
Goddie Ofose,
Nigerian corporate organisations particularly the fast moving consumer goods segment of the manufacturing sector, has had a fairly infamy reputation towards brand extension marketing strategy. Most products...
The Director-General of the World Trade Organization, Dr Ngozi Okonjo-Iweala, wants Nigeria and Africa to strengthen their manufacturing capacities in order to produce vaccines.
Okonjo-Iweala said this during her visit to the Minister of State for Industry, Trade and...
Goddie Ofose, Lagos
Nigeria has attained a milestone of 60 as a nation, the milestones according to Bolaji Alausa, Executive Creative Director at Noah’s Ark Communications, has always been an avenue for brands to connect with their audience. By connecting...
MTN Nigeria is used to making
history not only on in the area it was set up to operate but also in other
areas such entertainment, marketing, sports- athletic and football and
corporate social responsibility initiatives.
It is infrequent to see a
corporate organisation...
