GODDIE OFOSE
Charles O’Tudor, Principal Consultant, ADSTRAT, brand management consultants has revealed the branding trends 2021 latest predictions that would redefine business environment in Nigeria to include logo adaptability, blandified branding, nostalgic brand marketing, branded visual content, social media branding,...
The world largest soft drink company and Nigeria’s leading market leader in the soft drink segment, Coca-Cola Nigeria, has extended its payment circle for all its suppliers from 45 days to 120 days, 789marketing can authoritatively report.
789marketing investigations revealed that the new development affect the soft drink giant’s advertising...
By: Brent Haumann
In today's world, the margin between businesses that thrive and those that merely survive is growing increasingly narrow.
Competing on factors such as price, availability and quality is difficult, leaving customer experience (CX) as one of the best ways for a business to stand out.
In fact, customer experience...
Mid-January, leading TV entertainment provider, MultiChoice Nigeria embarked on a campaign offer tagged ‘DStv Step Up’ and ‘GOtv Top Up’, geared towards heightening the TV entertainment experience of its customers by giving them access to a higher package than what they paid for.
The offer is open to both active...
Business is powerful. There are a
lot of moving parts and getting it right can yield tremendous benefits. At the
core of any business is the customer. Every business knows that satisfying the
customer is a priority. You listen to their pain points, concerns, and
feedback, then...
In an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers.
And this campaign, has in a way, achieved that despite some little flaws.
Brands are constantly working to align themselves with relevant, appropriate content. Historically, they’ve...
Premium Motor Spirit popularly known as petrol will now be sold between N170/litre and N190/litre in filling stations across the country, following what is believed to be a subtle agreement between Federal Government officials and oil marketers.
Findings by The...
The Big Brother Naija show which was first launched in Nigeria in 2006, is due back on our screens in a few months according to the organisers. But with months to go the show is already generating excitement and controversy which goes to show that no matter what side...
Financial Technology publication (FINTECH AFRICA) has called on fintech firms and banks in Nigeria to enter for the 2022 Nigerian Fintech Awards. The entry opens on Thursday July 28th and closes on Monday October 3rd, 2022.
The award ceremony will...
The triumphant return of major
sporting activities across countries, after several months of lockdown came as
a big relief to all anxious sport lovers, who have had to face the unpleasant
reality the cancellation caused.
Korean baseball was the first to return
to...
