By: Brent Haumann
In today's world, the margin between businesses that thrive and those that merely survive is growing increasingly narrow.
Competing on factors such as price, availability and quality is difficult, leaving customer experience (CX) as one of the best ways for a business to stand out.
In fact, customer experience...
GODDIE OFOSE
Charles O’Tudor, Principal Consultant, ADSTRAT, brand management consultants has revealed the branding trends 2021 latest predictions that would redefine business environment in Nigeria to include logo adaptability, blandified branding, nostalgic brand marketing, branded visual content, social media branding,...
A food and nutrition expert with the Lagos State Government, Olusola Malomo, has stated that regular intake of fruit juice can end micronutrient deficiency, a condition he defined as absence of vital micronutrients. He noted that the shortage of such nutrients is as life-threatening as common health challenges.
Malomo said...
The Nigerian Liquefied Natural Gas Limited (NLNG) and the Nigerian Ports Authority (NPA) have agreed on a partnership geared towards the deployment of a Vessel Tracking Service (VTS).
This commitment was made when the Managing Director of the NLNG...
Traders and buyers in Lagos markets have expressed dismay over soaring prices of food items as Nigeria’s food inflation figures again recorded an upward tick, moving from 19.50 per cent recorded in May to 20.60 per cent in June.
By Mildred Odimegwu
In today's ever-evolving world, the interior decoration sector holds a pivotal role in transforming spaces and creating immersive environments that cater to our evolving needs and desires. As the Chief Executive Officer of Amilka Homes and Living, a...
Taxify rebrands, diversifies
Following the name change and remodeling of Taxify to Bolt and addition of other elements to brand, a transport expert as well as advertising practition said the Taxify brand could not have succeeded due to copycat strategy the brand adopted to challenge Uber.
On Monday, Taxify announced...
Nigeria lost N891bn to gas flaring in 18 months, according to data from the Nigerian Oil Spill Monitor, an arm of the Nigerian Oil Spill Detection and Response Agency, NOSDRA, released on Sunday.
The data revealed that the country...
Courage, it is said, has no limits. This can best describe what took place in Onitsha on penultimate week when the Nigeria’s largest experiential marketing agency, Oracle Experience, cemented its footprint in the sand of time with one thousand mixed lights at the Gulder Red Night Party.
Oracle Experience achieved...
The Director-General of the Debt Management Office, Patience Oniha, has said borrowings by countries to finance budget deficits and critical infrastructure is not necessarily a bad idea.
The DG disclosed this in an interview with the News Agency of Nigeria on Thursday in Lagos, while speaking...
