In an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers.
And this campaign, has in a way, achieved that despite some little flaws.
Brands are constantly working to align themselves with relevant, appropriate content. Historically, they’ve...
How Harp
Lime, Maggi Machop, Indomie Relish, others fared
Goddie Ofose,
Nigerian corporate organisations particularly the fast moving consumer goods segment of the manufacturing sector, has had a fairly infamy reputation towards brand extension marketing strategy. Most products...
Without a doubt, Guaranty Trust Bank plc widely known as GTBank is one of Nigeria’s populist banks, if not the only one with such attributes, hence its tagline “Wouldn’t you rather bank with us?”
Recently through its products advertising, the bank seemed to have changed it tagline from “Wouldn’t you...
Tiger Beer has just unveiled its all-new 33cl Sleek Can at an exclusive event in Lagos to competitive favourably in that market segment.
Since its launch in the Nigerian market, Tiger Beer has consistently pushed the bar in innovation and strategic positioning with its unique brand narrative, and the beer...
There was excitement among the tens of thousands of the hairstylists in Ogun State Chapter of the National Association of Hairdressers & Cosmetologists- NASHCO as ORS, Olive Oil hair brand campaign activation themed “Get Noticed, Get Confident” berthed in Sango-Ota, a commercial suburb of the state.
The brand activation, which...
Experts have expressed concern over Nigeria’s tech industry, especially in the area of insurtech and healthtech
They spoke during a discussion titled, ‘The Future of Money: Prospect for Equity Capital Raise in Nigeria’ during the Association of Issuing Houses...
Nonny Ugboma and the legacy of success at MTN Foundation
On Thursday, April 1, while many people around the world were busy pulling hilarious pranks on their family and friends, one of Nigeria’s finest directors, an exemplary business leader and...
Mid-January, leading TV entertainment provider, MultiChoice Nigeria embarked on a campaign offer tagged ‘DStv Step Up’ and ‘GOtv Top Up’, geared towards heightening the TV entertainment experience of its customers by giving them access to a higher package than what they paid for.
The offer is open to both active...
Premium Motor Spirit popularly known as petrol will now be sold between N170/litre and N190/litre in filling stations across the country, following what is believed to be a subtle agreement between Federal Government officials and oil marketers.
Findings by The...
The National Agency for Food and Drug Administration and Control(NAFDAC), a regulatory agency responsible for regulating and controlling importation, manufacture and use of food, drugs and packaged water in Nigeria has said that Eva Water produced and bottled by Nigerian Bottling Company Limited is safe for consumption, assuring consumers...
