Heineken, today announced plans to celebrate brand heritage of 150 years of existence as a brand by launching the celebration theme entitled ‘150 years of good times’ and some exhilarating commercials for Television and out-of-home to come.
Heineken is globally renowned for its premiumness and ability to attract selling names such as ‘Chairman’ in the Nigerian market.
The history of Heineken is the history of innovation in beer brewing. From 1873 when Gerard Heineken set out to create the ultimate premium larger beer, to present day under the watchful eyes of master brewer Williem Van Waesberghe.
Heieneken’s iconic taste comes from its simplicity, quality and dedication to pure natural ingredients: the perfect medley of malt, barley, hops and our own special A-Yeast.
Speaking at the media briefing to announce the commencement of the celebration, Managing Director/CEO of Nigerian Breweries Plc, Hans Essaadi said, “It is with great delight that I officially celebrate this landmark anniversary with a campaign that rekindles the words of Freddy Heineken. I don’t dell beer, I sell gezellighied. Gezellighied means that special feeling of good times.”
He added that “The Heineken brand has been a part of our shared history for 150 years. Through innovation and an unwavering commitment to quality, the brand has continued to reinvent itself over the years across generations.”
Continuing Essaadi said, “I am privileged to be part of the success story of Heineken just as you are, whether as a football fan or a fashion lover of a formula 1 fan or a customer or a consumer. Indeed, the Heineken brand is set for another 150 years of good times.”
The Senior Director Heineken Brand & Quality Socializing, Bram Westenbrink weighing in said, “I am very proud of the Heineken Global team and our OpCo teams who have partnered to make this the biggest ‘G’ Local celebration our brand has seen. We have a fantastic anniversary campaign and I cannot wait to see it reach consumers all around the world.”
According to him, “Brewing good times has always been part of Heineken DNA. That’s why, as a brand rooted in quality socializing and human connection, we are not celebrating our anniversary in a traditional way. Instead, we are embracing all the ways our consumers enjoy good times with us.”
Furthermore, Director of Corporate Affairs, Nigerian Breweries PLC, Sade Morgan revealed some plans for the 150 years celebrations. She announced that Heineken would be partnering with a renowned fashion brand to create a unique collaboration. Additionally, fans and customers can anticipate one of the most spectacular concerts ever to wrap up the grand festivities.
Morgan emphasized the significance of Heineken’s presence in Nigeria, noting the brand symbolizes connection between the green color and the country’s flag.
Acknowledging the brand’s success, Head, Premium, Sessionable Portfolio, Nigerian Breweries Plc, Sampson Oloche thanked consumers, partners, and employees, emphasizing that their support and loyalty have propelled Heineken to new heights.
He recognized the brand’s ability to touch the lives of millions worldwide and highlighted the universality of Heineken’s taste, stating, “We are all here together enjoying this brand, not now, right now, but hopefully maybe later after 4 o’clock. We will be enjoying this brand that has the same taste, no matter where you are in the world, we are drinking the same Heineken.”
