TGI Group says Terra Seasoning Cube has continued to captivate its ever-expanding consumer base with its resolute consistency in pricing, defying the challenges posed by current inflationary trends and the escalating costs of foodstuff.

According to the company, in a world where market fluctuations and inflation have become the new normal, leaving many ameasures like compromising on quality or increasing prices in a bid to offset costs, Terra Seasoning Cube has recognised the significance of stabilising the price of its product for its consumers.

In a statement, the firm said that by steadfastly adhering to unchanging prices across its range of seasoning cubes, the brand imparts a sense of unwavering reliability, unparalleled value and trust in every purchase.

“Across all Terra Cubes variants of Chicken, Beef, Shrimp and Jollof Cubes, consumers are relieved that their cherished Terra Seasoning Cubes can still be purchased at the familiar price points of N50, N100, N200, and N500.”

The statement quoted one Mrs. Eniye Jones, a devoted homemaker, as sharing her relief and satisfaction in purchasing Terra Seasoning Cubes at prices she had grown accustomed to.

“I am delighted that brands like Terra Seasoning Cube allow me to meticulously plan my monthly home-keeping budget, unlike other unpredictable brands that randomly raise prices with each market visit. Ever since my encounter with this extraordinary product about two years ago, I have continued to purchase my tasteful Terra Seasoning Cubes at the prices I’ve grown accustomed to,” she stated with heartfelt satisfaction

The Chief Marketing Officer, TGI Group, Probal Bhattacharya, stated that price consistency is a crucial aspect of the brand’s commitment to customer satisfaction.

“Across departmental stores, supermarkets, neighbourhood shops and open markets, we have ensured that for Terra Cubes the prices will remain the same.”

Group Executive Director, Deepanjan Roy, TGI said “We understand the challenges faced by consumers when it comes to budgeting for their meals and delicacies. By providing a consistent pricing model for our seasoning cubes, we aim to empower our consumers and enhance their culinary experiences.”