inDrive the globally recognized mobility and urban services platform, has revealed a transformative launch for its peer-to-peer ride-hailing in 15 new Nigerian cities and freight services in Lagos Nigeria.
The announcement was made at the esteemed Lagos Startup Week, an event that celebrates entrepreneurship and innovation in Africa in Lagos over the weekend.
Timothy Oladimeji, Business Development Representative, inDrive (Nigeria) stated that inDrive’s commitment to community empowerment through fair, transparent urban mobility, and delivery solutions is underlined by this new expansion within Nigeria. The company sees vast opportunities within this dynamic country and is eager to engage and serve new local markets.
The ride-hailing service has already achieved a triumphant operation in Lagos, Abuja, and Ibadan. With the forthcoming grand launch this July, the service will further extend its reach to Kano, Kaduna, Benin City, Nnewi, Aba, Onitsha, Jos, Enugu, Warri, Abeokuta, Akure, Owerri, Calabar, Ado, Ekiti and Uyo. These metropolitan areas stand to gain immensely from the access and convenience that inDrive provides.
Speaking on the importance of brand differentiation and positioning, Oladimeji said, “A brand’s unique value proposition is what sets it apart from the crowd. It is the key driver that leads a business into carving out its unique space in the market and attracts the right kind of customers.
For instance, inDrive Nigeria, by implementing a peer-to-peer business model, positioned itself differently than traditional ride-sharing services. This model empowers both drivers and riders to dictate their experiences, thereby challenging prevailing market norms.
“By focusing on this unique model, inDrive has positioned itself as a forerunner in people-first focused transportation services.
“Unique Peer-to-Peer Business Model: This model has revolutionized traditional ride-hailing services. inDrive connects individuals who need a ride with drivers who have a car and are willing to provide this service. It has created an environment that not only benefits the users by providing a reliable and affordable transport service, but it also empowers drivers by offering them a flexible employment opportunity. This unique model fosters a strong sense of community and helps inDrive stand out in a crowded marketplace. It has been a key factor in the growth of inDrive, demonstrating the power of a shared, community-based economy,” he added.
And on the challenging injustice through innovative business model, : inDrive Nigeria Business Development Representative stated that inDrive Nigeria has recognized the importance of challenging prevailing market injustices by prioritizing the community above all else. Unlike traditional ride-sharing services that often impose high commission rates on drivers, leading to difficulties in earning a sustainable income, inDrive has taken a different approach.
“By charging only a 10% service fee inclusive of VAT, inDrive has effectively confronted this injustice and fostered a fairer distribution of earnings. This positioning not only sets inDrive apart from its competitors but also demonstrates its commitment to social responsibility and creates a strong foundation for future growth.
He said, “In order to challenge prevailing market injustices, inDrive Nigeria has adopted a business model that prioritizes the community above everything else.”
Alongside this ride-hailing expansion, inDrive also introduces a pioneering solution named inDrive.Freight, designed to meet the pressing needs of commercial businesses, SMEs, and private individuals. This on-demand, same-day delivery service caters to freight weighing from 20kg to 20tn. The unique peer-to-peer model allows customers to choose from various delivery options and a wide range of vehicles for city deliveries.
Headquartered in Mountain View, California, inDrive has already made significant strides in the ride-hailing industry, with its app being downloaded more than 175 million times and currently operating in 655 cities across 48 countries.
