Evolution of coca-cola bottle design - 789marketing

Evolution of coca-cola bottle design - 789marketing
Evolution of coca-cola bottle design – 789marketing

Nigerian Bottling Company Limited (NBC), a member of the Coca-Cola Hellenic Group, yesterday launched The Coca-Cola Glass Bottle Competition at the Yaba College of Technology (Yabatech). The competition, which has the overarching objective of driving creativity and engagement among youths, was flagged off with the signing of a Memorandum of Understanding between NBC and Yabatech.

The Coca-Cola Glass Competition entails creating 3-dimensional artworks using empty Coca-Cola 35cl and or 50cl glass bottles. It is conceived to create glass art to celebrate the Coca-Cola Contour Bottle, the most environmentally friendly pack, and a world renowned creative art piece with Nigerian and African related themes. The competition, which is open to students in the Faculty of Art, Design and Printing of Yabatech, is a unique way of supporting environmental sustainability, recycling and youth empowerment, while connecting with communities on shared values.

L-R, Mr. Innocent Akhuemonkhan, Deputy Rector (Academics), Yaba College of Technology; Mrs. Eno Martin-Eyo, Execution Excellence Manager, Nigerian Bottling Company Limited; Dr. Margaret Ladipo, Rector, Yaba College of Technology and Mrs. Chinwe Odigboegwu, Head of Litigation and Dispute Resolution, Nigerian Bottling Company Limited during the MOU Signing Event between NBC and Yaba College of Technology for the Coca-Cola Bottle Competition - 789marketing
L-R, Mr. Innocent Akhuemonkhan, Deputy Rector (Academics), Yaba College of Technology; Mrs. Eno Martin-Eyo, Execution Excellence Manager, Nigerian Bottling Company Limited; Dr. Margaret Ladipo, Rector, Yaba College of Technology and Mrs. Chinwe Odigboegwu, Head of Litigation and Dispute Resolution, Nigerian Bottling Company Limited during the MOU Signing Event between NBC and Yaba College of Technology for the Coca-Cola Bottle Competition – 789marketing

Speaking at the launch event, NBC’s Legal, Public Affairs and Communications Director, Mrs. Sade Morgan said, “The Coca-Cola Glass Bottle Competition will drive youth engagement within the academic environment, and create an opportunity for the youths to demonstrate deep creative thinking to produce an art master piece.” Mrs. Morgan added that winners would have the opportunity to showcase their creative works on global stage.

The Rector of Yabatech, Dr. Margaret Ladipo, while addressing stakeholders at the signing of the Memorandum of Understanding, said that The Coca-Cola Glass Bottle Competition came at an auspicious time when there is a need to bridge the gap between industry and the academic environment to produce world class, self-reliant graduates. She added that Yabatech was delighted to lead this initiative in Nigeria, to drive entrepreneurship amongst youths.

Also speaking at the event, the Dean School of Art, Design and Printing, Yabatech, Mr. Festus Ajimoh, commended NBC for starting The Coca-Cola Glass Bottle Competition in Yabatech, adding that the students were privileged to benefit from this unique opportunity. Mr. Ajimoh added that the initiative is a remarkable opportunity for Yabatech to collaborate with NBC and at the same time motivate students to bring to bear their various talents and creativity