Noah’s Ark, mediaReachOMD, Chain Reactions, Dr. Shaibu Husseini, a lecturer from University of Lagos, Olanrewaju Ekemode, Joy Omomo among others were the worthy winners at the 2019 Pitcher Awards during a 3 day Creativity Week event organisers by CHINI Production.
Others that also won at the event at Shell Hall, Muson Centre Lagos Island include Nnamdi Umeje and Kalu Kalu PHD Nigeria, Samuel Toluwalase and Adeola Adegoke – mediaReach OMD, Tobi Babalola and Rita Preboye Oladimeji – mediaReach OMD, X3M Ideas, Up In The Sky, Culture Communications, Vizeum Nigeria and Now Available Africa Accra Ghana.
Speaking at the award dinner, Nnamdi Ndu, CEO CHINI Production said, “We opened the week on Monday 25 March with a webinar by Natalia Mirapeix, a multidisciplinary creative working out of Madrid Spain.”
According to him, her webinar was titled “Creativity is not a talent, get the right Skills”. Thinking about that, “I could only say thank God. Because Creativity is so important that it would be so unfair to shut anyone out of it. At Cannes Lions, we say that Creativity is good for business and for mankind. I want to go further to say that creativity is the nature of God in man. That is why I believe so much that creativity is capable of solving every problem in the world.”
Mr. Nnamdi told expectant awardees and guests that “last year, we launched the Pitcher Awards for West and Central Africa and we were really humbled by the opportunity that the advertising community has given us to promote creativity and project the creativity of Africa through Pitcher Awards to the world.”
In 2019, he said that as the Americans will say, they have doubled down on this support with more agencies sending in more entries. “We do not take this trust for granted and will do our best to continue to provide an award show that’s credible and transparent and truly projects the creativity of Africa. As I always say without the jurors, there will be no awards. “
Furthermore, the CEO of CHINI Production informed the guest and media that, “I’d like to announce our own vision 20/20. It’s coming only a year before, but don’t be an Uncle Thomas! In 2020 the Creativity Week will still run as a full week of events including online and onsite events.
However, “the last 3 days that we’ve been holding here at MUSON Centre for the past 3 years will now be known as Pitcher Festival of Creativity and the Pitcher Awards will open for entries for materials created or implemented anywhere on the African continent. These are huge goals and we’re not unmindful of the enormous amount work and resources this will require but keeping huge targets like this in view is what reminds us of mission at CHINI Africa and keeps our creative adrenalin flowing,” Nnamdi enthused.
While they were several other winners on the night, Noah’s Ark emerged Agency of the Year, Union Bank Plc got Advertiser of the Year, and Olanrewaju Ekemode and Joy Omomo picked Miami Ad School Scholarship Competition trophies.
Other key winners are in Future Creative Leaders Academy Abdulrahman Toheeb – Fountain University won Bronze medal. Ahmed Kaleefa Kofo – Fountain University picked Silver and Gold went to Funke Ademola Aliu – University of Lagos.
The Best Lecturer went to Dr Shaibu Husseini – University of Lagos, Fountain University emerged the Best School 2019.
Meanwhile, on PR and Reputation Management category, Chain Reactions picked silver for it works Polaris Bank creation and launch, X3M Ideas for Shapeshifters Campaign and DigiXPlus for Food Fest-UAC Restaurants won bronze and mediaReach OMD got gold for Kellogg’s Here to Stay- Kellogg Tolaruam.
Speaking on PR & Reputation Management category, CEO, Chain Reactions, Israel Opayemi, “We are proud of this recognition and honour because it is a creative award. We are an agency that prides itself on creativity.”
Opayemi said that Chain Reactions is not just a PR agency but an integrated marketing services industry with the capacity to deliver on advertising, brand activation, brand management, media services and public relations.
2019 Winners of 2019 Pitcher Awards and other Creativity Week Competitions
Miami Ad School Scholarship Competition Winners
- Olanrewaju Ekemode
- Joy Omomo
Future Creative Leaders Academy
- Bronze Winner – Abdulrahman Toheeb – Fountain University
- Silver Winner – Ahmed Kaleefa Kofo – Fountain University
- Gold Winner – Funke Ademola Aliu – University of Lagos
Best Lecturer
Dr Shaibu Husseini – University of Lagos
Best School 2019
Fountain University
Young Lions Media – Nigeria
3rd Place – Nnamdi Umeje and Kalu Kalu PHD Nigeria
2nd Place – Samuel Toluwalase and Adeola Adegoke – mediaReach OMD
Winner – Tobi Babalola and Rita Preboye Oladimeji – mediaReach OMD
Young Lions Media WECA
Winner – Ebenezer Arthur and Magdaline Afutu – PHD Ghana
Young Pitcher Integrated Competition
3rd Place – Samuel Toluwalase and Adeola Adegoke mediaReach OMD
2nd place – Ebenezer Arthur and Magdalene Afutu, PHD Ghana
Winner – Tobi Babalola and Rita Preboye Oladimeji mediaReach OMD
Young Lions Film
3rd place – Ibrahim Yekeem and Mabayomije Akinyemi, Noah’s Ark
2nd place – Tomisin Mobolaji Akinrinade and Damilola Oluwaseun Williams – Insight Publicis
Winner – Afolabi Olamide Fadase and Precious Chukwudi Okorie – DDB Lagos
Young Lions Print
3rd Place – Aimen Evbodaghe and Ifeoma Okonma – DDB Lagos
2nd Place – Ekene Adingupu and Olaoluwa Oyedokun – DDB Lagos
Winner – Mary Ogedengbe and Sodiq Sheu – Noah’s Ark
Young Lions Digital
3rd place – Adesina Owonifari and Emmanuel Olutokun – Insight Nigeria
2nd place – Adedeji Adeleke Noah’s Ark and Lekan Lawal, Poke
Winner – Jennifer Richard and Oreoluwa Edozie, Leo Burnett Lagos
CHANNEL
Integrated Campaigns
Bronze – All Seasons Zenith for Pepsi All The Way Campaign – Seven up Bottling Companies/PepsiCo International
Bronze – Image and Time for Enable Success – Don’t Be An Uncle Thomas – Union Bank of Nigeria
Bronze – Culture Communications for Raise A Trophy – International Breweries PLC (ABlnBev Nigeria)
Silver – Vizeum Nigeria for Budweiser Fifa World Cup – ABlnBev
Gold – Now Available Africa Accra Ghana for SKY Girls Gh – Good Business
Use of Media
Bronze – Vizeum Nigeria for Budweiser Fifa World Cup – ABlnBev
Bronze – Now Available Africa for Sky Girls GH Aerogram Competition – Good Business
Silver – mediaReach OMD for James Connect The Radio – Pernod Ricard
Gold – mediaReach OMD for Addressable Outdoor-Uber Takes You There – Uber
Use of Influencers and Brand Ambassadors
Bronze – Culture Communications for Raise a Trophy – International Breweries PLC (ABlnBev Family)
PR and Reputation Management
Bronze – X3M Ideas for Shapeshifters Campaign – X3M Ideas
Bronze – DigitXPlus for Food Fest – UAC Restaurant
Silver – Chain Reactions for Polaris Bank – Polaris Bank
Gold – mediaReach OMD for Kellogg’s Here to Stay – Kellogg Tolaram
INNOVATION
Social Media
Bronze – Noah’s Ark for Work Out With Whatever – Three Crowns
Gold – Noah’s Ark for Inlaws – Airtel
HERITAGE
Bronze – Imaginarium Marketing for Payday Loan Introductory Ad – Access Bank PLC
Bronze – X3M Ideas for Dstv Egg
Bronze – Noah’s Ark for Ramadan – Indomie Nigeria
Silver – Noah’s Ark for Feed Their Imagination – Indomie Nigeria
Gold – Noah’s Ark for Ewa Aganyin – Hypo
Design
Bronze – X3M Ideas for Shape Shifters Campaign – X3M Ideas
Silver – Up In the Sky for Mani – Call Me – Mentally Aware Nigeria Initiative (MANI)
Outdoor and Activations
Gold – Noah’s Ark for Let Them Reach Their Peak- Pilot – Peak MasterBrand
Gold – PHD Nigeria for Man In The Box – MTN
Silver – Noah’s Ark for Airtel 4g – Cap – Airtel
Bronze – Noah’s Ark for Airtel 4g – Agbada – Airtel
Film
Bronze – Noah’s Ark for Inlaw’s – Naming – Airtel
Bronze – Noah’s Ark for Gele – Airtel
Silver – Up in the Sky for Doll Family – Project Alert NG
Silver – Noah’s Ark for Epa Ijebu – Airtel
Gold – Noah’s Ark for Portmanteau – Airtel
Branded Content
Bronze – Accelerate TV project for Wallflower – Accelerate TV
Silver – Culture Communications for Raise A Trophy – International Breweries Limited PLC
Gold – Now Available Africa for Sky Sugar, Spice N’ Sauce 2 – Good Business
Audio
Bronze – Noah’s Ark for Ramadan – Indomie
Silver – Up in the Sky for Baa Baa Black Sheep – Project Alert
Gold – Up in the Sky for Twinkle Twinkle Little Star – Project Alert NG
PITCHER FOR GOOD
Now Available Africa for Uncorrupt Ghana Says No – Now Available Africa
Noah’s Ark for Ruth – Noah’s Ark Communications
Agency of the Year
Noah’s Ark
Advertiser of the Year
Union Bank PLC
