ALAT by Wema, digital bank, has launched a campaign to encourage Nigerians to imbibe savings and investment culture to build a strong financial base in 2023.
In a statement, the bank encouraged both existing and new customers to take advantage of its savings offerings to grow their finances and create wealth by cultivating a strong culture of regular savings and investment.
The Acting Head, Brand and Marketing Communication, Wema Bank, Morolake Philip-Ladipo, said there were nine savings services on ALAT that customers could choose from which could earn up to 10 per cent interest.
Philip-Ladipo said, “As people resume their various activities after the festive season, the early weeks of the year are often associated with a rise in spending. There are nine savings plans on ALAT that customers can choose from, to ramp up their savings and investment.
“Naturally, it is difficult for people to save money because there isn’t going to be sufficient money to keep after spending. However, there is a more significant gain when people cultivate the discipline of making regular savings and investment a lifestyle.”
For customers who would like to spend, she said, the spend and save features were the most convenient options.
Customers can automatically save a percentage of the transaction amount on ALAT and earn interest on their savings, she said. They determine the specific transaction type and duration when a withdrawal could be made.
“Other savings and investment products include Stash, Flexi Goal, Spend and Save, Fixed Goal, Lock Up Savings, Dollar Plan, Investment, and Rotating Savings,” she said.
Philip-Ladipo added that the various savings features available were designed to meet the preferences and needs of everyone who desired to be intentional about their savings and investment culture.
