Business and marketing experts have tasked budding entrepreneurs in Nigeria to adopt modern and technological tools and techniques to build their businesses that would ensure business survival with or without them in charge.
The charge was given at the inaugural...
The U.S. ad market declined for he fifth consecutive month in October, continuing a downward slide mirroring the downturn in the U.S. and global economies, according to a MediaPost analysis of Standard Media Index's U.S. Ad Market Tracker.
While there...
The winners of the 2022 Care Awards have been announced. The awards aim to recognise the advertising industry's specific contribution to society by selecting campaigns that are socially powerful and relevant.
A total of seven campaigns from seven different countries...
Elon Musk's SpaceX has purchased an advertising package on Twitter for its satellite internet service Starlink, as major brands like General Motors and fashion icon Balenciaga pause advertising campaigns on the social platform.
The company reportedly spent $250,000 on the...
Leading global real estate franchisor leveraged the Hivestack Demand Side Platform (DSP) to deliver industry and world first anamorphic programmatic campaign targeting out of home (OOH) audiences at iconic Victoria & Alfred (V&A) Waterfront, Cape Town
Hivestack, the world’s leading,...
Horizon Media is beefing up its sports and event marketing portfolio via a new joint venture with two well known sports and event marketing execs: long-time Momentum Worldwide Chairman-CEO Chris Weil; and former Turner Sports President David Levy.
Levy and...
S4 Capital reported third quarter net revenue of 249.9 million GBP (approximately $294 million), an increase of 73% compared to Q3 2021.
Organic net revenue growth, which excludes the impact of M&A activity and currency fluctuations, was about 29%.
Association of Advertising Agencies of Nigeria (AAAN), the umbrella body for advertising professionals in Nigeria has unveiled its jury for the forthcoming 2022 Lagos Advertising and Ideas Festival billed to hold in Lagos.
The 25-man list was unveiled on Monday,...
Cannes Lions has introduced a new Lion award for 2023: The Entertainment Lions for Gaming.
“This new category is being introduced at a time when the gaming industry is truly reaching new heights. I look forward to celebrating groundbreaking work...
The night sparkled with winners and capping it all was Ogilvy sweeping the floor with 18 Gold Awards at the 2022 Assegai Integrated & Direct Marketing Awards.
The Assegai Awards Gala Evening held at The Venue in Melrose Arch, Johannesburg,...
