The TV industry’s most popular yardstick remains broken — at least for now.
Nielsen’s long-utilized national TV ratings have yet to regain industry backing after the measurement giant asked to cancel a meeting slated to take place Monday where it was supposed to demonstrate...
Twitter is facing new scrutiny from the Federal Trade Commission over privacy and security, due to the rapidly changing and chaotic circumstances at the social media platform.
The agency stated Thursday that it is “tracking recent developments at Twitter with...
At a time when one of the biggest issues across the advertising industry is becoming the ability to authenticate and understand the identity of people reached through media, Elon Musk Tuesday made a strong case for how Twitter’s new verification subscription model will...
Amazon Music has announced “Have You Heard?", a new global brand campaign developed in partnership with longtime agency Wieden + Kennedy that promotes the platform's recent update of ad-free offerings across music and podcasts for Prime members.
Amazon Music’s update...
WPP and Seeher are out with a new study (conducted primarily by WPP agencies Grey and Mindshare) that finds continued gender bias in marketing, advertising and media portraying women and their health.
The study is based in large part on...
Bangalore, India-based multinational educational platform Byju’s has named Argentine professional soccer star Lionel Messi as its global brand ambassador.
Messi will be featured in a global marketing campaign tied to the World Cup this month. Byju’s paid an estimated $30...
WPP is building a new office complex—or “campus” as it prefers to call them—that will house 7,000 employees across 26 of its agencies based in São Paulo, Brazil. It’s the holding company’s first Brazil campus and is scheduled for completion in 2025.
Ogilvy earned Network of the Year honors for the second consecutive year at the 2022 London International Awards.
The agency's performance was led by three Grand wins.
Ogilvy Bangkok took home a Grand for “The Innocent Eyes” for Voiz, as did...
The digital ad industry could be on the cusp of a major transition with the decline of traditional search advertising, trapped in the headwinds of a significant increase in retail search, according to data.
The behavior of searching for...
The geopolitical, cultural, economic and technological changes that have been reshaping advertising and media will continue in 2023, according to the 2023 edition of an annual "Media Trends" guide compiled by Dentsu International.
The...
