.Agency celebrates 20th anniversary amidst funfair
Twenty years ago 90 to 95 per cent of advertising budgets in Nigeria went to above-the-line (ATL) and below-the-line (BTL) activations whereas consumers and target audience were not glued to the TV because they had to go to the open market and other informal,...
X3M Ideas has again demonstrated its unflinching innovative and creative consistencies for an impressive third year running as the young agency put up an impressive performance at the just concluded 10th Lagos Advertising & Ideas Festival (LAIF) awards.
The 2015 LAIF represents a landmark in the annals of the awards...
Insight Communications Limited demonstrated its dominance of the advertising industry in Nigeria with a strong showing at the 2015 Lagos Advertising and Ideas Festival (LAIF) Awards held recently in Lagos. It emerged the most awarded company for the year, going home with 25 awards, comprising five gold, ten silver...
•FG misguided, says Ufot • APCON reform endangered, Nwosu warns
President Muhammadu Buhari’s blanket dissolution of the boards of agencies, commissions, and parastatals has returned the Advertising Practitioners Council of Nigeria (APCON) to the comatose it suffered for 18 months during the administration of former President Goodluck Jonathan.
For that period...
The Chairman of Advertising Practitioners Council of Nigeria (APCON), Mr. Udeme Ufot has disclosed that era of non-vetted commercial on Nigerian airwaves would soon be over as the regulatory body has concluded plans to ship in new monitoring equipment from Italy. He spoke also about the new administration’s dissolution...
The annual Lagos Advertising and Ideas Festival (LAIF) is set celebrate ideas and reward creative excellence by Nigeria’s most creative minds in advertising, media and marketing in a week long program of activities that will culminate to the Award Dinner on November 21, 2015 at the Civic Centre, Victoria...
Big and Bold Communications, one stop marketing communications agency, has been appointed as the communications agency for ALCATEL ONETOUCH Nigeria.
This appointment will cover working with ALCATEL ONETOUCH Nigeria as it brings the latest mobile innovations to mass market consumers in Nigeria through a comprehensive marketing and retail strategy. This...
In a region undergoing such tremendous changes and where brands are becoming an essential part of the African identity, the African Cristal stands as the first Summit for Media & Communications dedicated to the African continent. This event aims to bring together the entire media & communication industry to...
..Event holds October 31
The Chief Executive Officer of MTN Nigeria, Michael Ikpoki would be speaking at the 2015 Advertisers Association of Nigeria, Marketing Excellence Award on the theme ‘Unlocking Growth through Sustainability/Social Impact Marketing”.
The event, which is expected to be attended by Chief Executive Officers, Chief Marketing Officers, heads...
The Lagos State Governor Akinwunmi Ambode recently announced the appointment of the Nation’s Columnist, Mobolaji Sanusi as the new Chief Executive Officer of the Lagos State Signage and Advertisement Agency (LASAA). This has taken the numbers of the media practitioners who have occupied this position from inception to three.
The...
