The Head of Portfolio Strategy and Consumer & Marketing Insights (CMI) at Nigerian Breweries Plc (Heineken Nigeria), Fred Akinmuyisitan, has been appointed as a distinguished Jury member for the prestigious World Advertising Research Center (WARC) Awards 2024 Middle East & Africa.
Fred will lend his expertise to evaluate entries across multiple categories, including Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, and Long-term Growth.
According to a statement from WARC Awards, “The WARC Awards for Effectiveness are back, bigger and better than ever. You can now win the ultimate accolade for marketing and strategic effectiveness in one of five regions. Gold regional winners automatically progress to compete for the Global Grands Prix, announced during Cannes Lions week. Enter once for a chance to win in your region and globally”
Fred is one of the jury members for 2024 Middle East & Africa Jury for Strategic Thinking. The jury is chaired by a Kenyan born practitioner, Carolyne Kendi, Chief Marketing Officer, Absa Kenya PLC, Kenya.
Carolyne is passionate about Africa and believes that we can all achieve our full potential if we stay hungry, positive and creative. She is an astute and experienced marketing professional with more than 20 years’ experience in blue chip organizations across various industries – FMCG, Beverage, Telco, Fintech & Banking working on global, regional, and local brands in several markets across Sub-Saharan Africa.
Joining Fred in the WARC Awards jury for 2024 Middle East & Africa Jury for Strategic Thinking are Angela Vic Kyerematen-Jimoh, National Digital Transformation Lead, Microsoft, Africa, Bogosi Motshegwa, Chief Strategist (CSO) & Founder, Thinkerneur, South Africa, Maria Parsons, Head of Strategy, Grey Group, Qatar, Tahaab Rais, Group Chief Strategy Officer, Publicis Groupe, Middle East, North Africa and Turkey, Anton Reyniers, Head of Strategy, Impact BBDO, United Arab Emirates, and Anastasia Kim, Creative Strategy Lead, Google, United Arab Emirates.
Fred is an experienced portfolio strategy and marketing professional. He is a member of the marketing leadership team at Heineken Nigeria and has led multiple portfolio and channel strategy projects within Heineken. He is also an award-winning account planner at various regional and global shows including Epica and the Loeries. In his spare time, Fred listens to podcasts, cycles, and plays video games.
“We believe this significant achievement adds a new feather to both Fred’s and Nigerian Breweries’ cap, showcasing their commitment to excellence in the industry. We kindly request your consideration to feature this noteworthy announcement on The Industry as we value the platform’s influence in amplifying such remarkable news” statement stated.
