…emerges only West African agency listed
For the first time, a Nigerian agency, X3M Ideas, has been listed in the Loeries 2023 Official Ranking in three categories; top agencies in Africa and the Middle East, ranking by agencies in Africa (excluding South Africa) and list of top agencies, digital category.
Impact BBDO tops the list in the agency in Africa category while FP7 McCann Dubai comes second and Leo Bunnet Dubai third in this section. Others are; Saatchi & Satchi Dubai, Publicis Middle East, Scannad Kenya, Leo Burnnet Beirut, TBWA Instanbul, among other selected agencies spread across various African countries. X3M Ideas, which is on number nine is the only West African agency in the list.
For the past 14 years, Loeries Official Rankings have offered a comprehensive overview of the annual performance across the brand communications industry throughout Africa and the Middle East. The platform has since been regarded as a useful and independent measure of the people and companies who are delivering true creative innovation as it provides an objective and credible representation of performance across the whole of Africa and the Middle East.
In the last few years, X3M Ideas has remained the most celebrated agency in the country as a result of its trailblazer creative products that have impacted many brands and brought laurels to the nation. The peak of such accomplishment in the recent time was the winning winning of the West Africa’s first Cannes Lions medal since the inception of the international competition, thereby breaking a 70 years record.
Meanwhile, the company rankings released shows that Joe Public United has been ranked the number one agency in the Overall Ranking by Agency – Africa and the Middle East – for the fourth year in a row. TBWA\ Hunt Lascaris South Africa ranks in the second position with Havas Middle East taking the third spot.
Reacting to the new feat, the Chief Executive Officer of X3M Ideas, Steve Babaeko, who dedicated the award to the agency’s array of clients and his team described the achievement as a morale booster.
He said, “We’re extremely proud to have been listed in the globally respected Loeries rankings. Our strong agency representation across threee categories showcases both the power of our ideas and the strength of our partnerships with clients. This recognition from Loeries is a great endorsement of our amazing teams and their ability to deliver creative and innovative work that has a transformative impact around the world.”
In the past, agency heads and brand custodians of brands, who were listed in the rankings had described it as the best that could happen to any creative firm and brand in Africa and Middle East.
Reflecting on the rankings, Dani Richa, chairperson and CEO of BBDO Middle East Africa and Pakistan had stated: “We take the Loeries ranking very seriously as it’s a true measure of our performance and our work across the Middle East and Africa.”
Richa adds: “To be recognised amongst all the great agencies in the region as number one agency and regional agency group, is not only great for business but also important to continue attracting and retaining some of the best talent in the world.”
