In a night of glitz and glamour, winners have emerged at the 2nd Edition of the Nigerian Marketing Awards recently in Lagos. On the night, MTN Nigeria clinched the award for the Best Reputation Management of the year, while Rickett (Dettol) left with the award for the Best Social Responsibility Campaign of the year.
Also, Palmpay won best use of social media of the year award, and Red media
Bagged the Best Influencer Marketing of the Year award. ZAGG was also decorated with the award for the Brand innovation of the year, while Pepsi was honoured with the award for
Campaign of the year.
Ifeyinwa Lauretta Madu, brand manager, Maltina and Malta Good, Nigerian Breweries PLC was crowned with the award for rising star of Marketing of the year, while Kelvin Olumese, Palmay was named brand manager of the year. The award for the marketing student of the year went to Miss Olatimenhin of Covenant University and Life Continental Lager beer was recognised as the Best Alcoholic Brand of the year.
Palmpay won the Financial Institution of the Year award while Sprite was honoured with the award for Excellence in Experiential marketing. Brand Life clinched the award for the Experiential Agency of the year, and the award for the Best Diary brand of the Year went to Hollandia.
In addition, Life Continental Lager Beer, left with the award for Brand of the Year, and red media was crowned with the award for the PR Agency of the year. Seleem Adegunwa was recognised as the Inspirational Marketing Leader of the Year, and Nigerian Breweries was given the award for the Marketing Company of the Year while Azeez Disu emerged Brand Journalist of the year.
Speaking at the award ceremony, Chairman, Awards Decision Council, Iquo Ukoh said, the Nigerian Marketing Awards is one of the attempts aimed at instilling the consciousness of entrepreneurial mindset in marketing managers, advertising agencies, experiential marketing agencies, stressing that, The Award Decision Council comprising of 13 distinguished members from different spheres of the marketing communications ecosystem were tasked with the responsibility of assessing 145 entries that came in for the 2023 Nigerian Marketing Awards.
According to her, in accessing each entry we looked at problem identification, marketing solutions employed to address the problem, tactics used to execute the identified solution and results achieved or the performance outcome.
“A general observation is that the aspect of detailing out of numbers as a measure of performance should be improved upon. Business is a game of numbers and the presentation of the outcome of marketing activities in the numbers is what provides the basis for more investment in our brands or marketing initiatives.” She added.
Earlier, the founder of Nigerian Marketing Awards, Tony Agenmonmen disclosed that, The journey we have embarked upon since the inception of the Nigerian Marketing Awards in 2022, has been nothing short of extraordinary. explaining that, as we gather under the resplendent roof of the Eko Convention Centre, we celebrate not just a night of recognition, but a collective triumph of creativity, innovation, and unyielding dedication within the
According to him, “Our theme for this year, “Elevate, Innovate, Inspire” encapsulates the very essence of what we, as marketers, strive to achieve every day. It represents a call to action for the marketing industry in Nigeria to rise to new heights, embrace innovation, and inspire future generations of marketers. It is a testament to our collective commitment to reaching new heights, pushing boundaries, and creating lasting impressions that resonate with the hearts and minds of our consumers.
“Tonight, we stand on the precipice of greatness, surrounded by the best and brightest minds in the Nigerian marketing landscape. As we embark on this journey of celebration, let us remember that this event is not just about acknowledging achievements; it is about honouring the spirit of innovation that drives our industry forward. Let us revel in the magic of marketing, for it is in these moments of celebration that we find the inspiration to shape a future that knows no bounds.”
Speaking further, he pointed out that, “this evening is a tribute to the brilliance that emanates from the heart of our industry, illuminating pathways for others to follow. It is a celebration of the visionaries, the trendsetters, and the game-changers who have redefined the contours of marketing excellence. Each nomination is a testament to the remarkable talent and unwavering commitment that thrives within our marketing community.”
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L-R :President, African public relations association (APRA), Chief Yomi Badejo-Okusanya, chairman,STB McCann, Sir Steve Bamidele Omojafor, and Managing Consultant at OE&E Consulting Ltd and convener of Nigerian marketing awards,Tony Agenmonmen during the Nigerian marketing awards night in Lagos…PHOTO: ADEWALE AKINBUWA
