QNET, a lifestyle and wellness company that employs a direct selling business model says it stands firm in its commitment to transparency and taking decisive action against individuals misrepresenting its brand.

According to a statement, to reinforce this commitment, the company announces the launch of a Compliance Hotline on WhatsApp for its operations in Sub-Saharan African countries, including Ghana, Nigeria, Sierra Leone, Burkina Faso, Liberia, Cameroon, Mali, Guinea, Benin, Togo, and others.

“Transparency is of paramount importance in the direct selling industry, especially in emerging economies where QNET continues to gain traction. The company actively encourages strict adherence to its Code of Conduct and Compliance Policies and Procedures, aiming to set and maintain high industry standards,” the company said.

According to the statement, the company has tried to combat policy violations and discourage unethical practices by taking robust disciplinary actions against those found in breach.

It further said that it has terminated numerous independent representatives across 30 countries for non-compliance, policy violations, and unethical behaviour.

It added that the legal representatives of QNET have aided authorities from nine African nations in submitting complaints against more than 50 Independent Representatives.

It however said that these actions underscored QNET’s unwavering commitment to upholding the integrity of the direct selling industry.

QNET’s Regional General Manager for Sub-Saharan Africa, Mr. Biram Fall, said, “To enhance communication with our stakeholders in Sub-Saharan African markets, including customers, independent representatives, and distributors, QNET has introduced the WhatsApp Compliance Hotline exclusively for this region.

“The hotline number is now operational, enabling individuals to easily reach out with questions or concerns regarding QNET’s policies and procedures or to report any irregularities.

“Our dedication to transparency and the fight against scammers remains steadfast, and we continue to collaborate with security and judicial agencies across the region to deter fraudulent activities.”