Dentsu International this morning released plans for the next phases of its ongoing campaign to help decarbonize the media supply chain by 46% by 2030.
Beginning early next year, Dentsu said, it will begin to integrate carbon emissions data directly...
Records a 42% gain in total revenue in Q3 to $663.8 million.
Organic net revenue growth for the period (which excludes M&A and currency impact) was 11.3%. For the first nine months of the year, organic growth was 16.7%Commenting on an earnings call, CEO...
At ANA Masters of Marketing, he reframed how marketers should think about multicultural marketingP&G will significantly increase its investment in Black-owned media to grow the market and provide more opportunities for its brands and the industry as a whole to reach Black audiences.
“To...
The automotive category spent 12.2% less on national TV spending this October compared to a year ago, and impressions were down 5.5%.
Estimated national TV spending by the automakers totaled $274.5 million, down from $312.5 million in October 2021. Impressions totaled 26 billion, compared...
In a comprehensive audit of this year’s TV Blog reviews, AMC+ and Amazon Prime both emerged as the top-ranked streaming services so far in 2022 in terms of thumbs-up vs. thumbs-down reviews.
They have each batted .1000 for new shows...
The Chief Executive Officer, Nimbus Media Ltd, Wale Adegoke, has said smart city adoption will boost the growth of the nation’s outdoor advertising industry.
In a statement, he said that the growth of smart cities should be encouraged across the...
After a 60-year partnership, Toyota South Africa Motors and FCB have announced that they will split as client and agency.
The automotive brand has recently announced that FCB will no longer be its agency of record for its brand...
Toyota South Africa Motors (TSAM) has announced that Publicis Groupe Africa will handle its marketing and advertising from 1 April 2023. Operating out of Johannesburg and Cape Town, the agency takes over from FCB Johannesburg. TSAM said it underwent a robust agency...
Sarah Personette has resigned as Twitter's top ad exec, following Elon Musk's acquisition of Twitter.
Personette, a long-time Madison Avenue media executive before joining Twitter two years ago, most recently served as chief customer officer.
In a...
Warner Bros. Discovery continues to reveal massive restructuring costs as a result of the costly Discovery Inc. merger with WarnerMedia -- a plan for a major writedown of between $2.0 billion and $2.5 billion in content and development costs for the third-quarter period.
