Marketing and marketing communications experts have urged marketers to rethink and put the customer at the centre of their strategy, and think beyond the four Ps of marketing if they want to remain relevant.
They made this charge at the...
The members of Experiential
Marketers’ Association of Nigeria (EXMAN) have maintained a hard stance over
the issue of pitch free and said; members would no longer take briefs from
organisations that refuse to pay them N.5 million as pitch fee.
According to the...
It was an electrifying atmosphere at the prestigious Polo Mall, Shoprite, Enugu as Nigerian High-life superstar, Flavour of Africa and other music maestrosdelivered spectacular performances during a live concert organized to celebrate consumers of Nigeria’s leading beer brand, Life Continental Lager Beer.
Adedeji Orunkoyi, Publicity Secretary, EXMAN
The Experiential Marketers Association of Nigeria (EXMAN) has released the dates for its highly anticipated Brand Experience Summit 2023, its biennial awards and the jury for the experiential showcase billed for July.The association in a statement signed by its...
In recognition for its expertise in modern trade and merchandising within the experiential industry in the West African market, Lilvera has won the coveted merchandising and modern trade category at the recently held Experiential Marketers Association of Nigeria (EXMAN) 10th awards in Lagos.
Lilvera work...
Organizers of Nigeria’s most prestigious sports award - Nigerian Sports Award has announced opening of entries for the different categories of the 2019 edition of the award.
According to a statement issued and signed by the Executive Director, Nigerian Sports Award, Kayode Idowu, the nominations which heralds the commencement of...
Courage, it is said, has no limits. This can best describe what took place in Onitsha on penultimate week when the Nigeria’s largest experiential marketing agency, Oracle Experience, cemented its footprint in the sand of time with one thousand mixed lights at the Gulder Red Night Party.
Oracle Experience achieved...
The Lord’s Achiever’s Award, an impact initiative of Grand Oak Limited, emerged as the “Experiential Marketing Campaign of the Year 2022” at the ADVAN Awards for Marketing Excellence held recently at the MUSON Centre, Onikan, Lagos.
The ADVAN Award was in recognition of the...
To climax a month-long 10th anniversary celebration, the leading brand activation and experience agency in Nigeria, Maxxconnection has unveiled a new logo that would drive the agency’s strategic functions and operations to the future.
The logo was unveiled to some galaxy of guests at...
Sequel to the highly successful brand activations in Sango-Ota in Ogun State, Ogbomoso in Oyo State and Ilorin in Kwara State, the leading hair product for women in Nigeria, ORS(formerly Organic Root Stimulator) has moved the activation to Enugu, Abia , Benin and Akwa Ibom states where it is...
