The president of Advertisers Association of Nigeria (ADVAN), Osamede Uwubanmwen, has reiterated the Association’s commitment and determination to play a leadership role in the advancement of the integrated marketing communications industry in Nigeria contrary to the perception that it is working against it.
ADVAN...
The U.S. ad market fell 6.7% in November, marking the sixth consecutive month of declines and giving impetus to the notion that the ad industry is in recession, according to MediaPost's analysis of data from Standard Media Index's (SMI) U.S. ad market tracker.
For the first time since July 2020, digital ad spending declined in November, according to new data from Standard Media Index (SMI).
The analysis, which is derived from SMI's pool of data of actual media buys made by the major agency holding companies and...
Apparel company Burberry has selected Omnicom media agency OMD to handle its global media assignment after a review that began in July.
The business was previously handled by a dedicated Dentsu International unit.
The company spends an estimated $55 million on...
London-based media consultant MediaSense has launched what it is calling and “end-to-end" Diversity, Equity & Inclusion (DE&I) audit service for advertisers.
The audit program, which aligns with the World Federation of Advertisers’ (WFA) "responsible media framework,” will identify key areas in the digital media...
The World Out of Home Organization is creating a global sustainability task force, led by blowUP media CEO and WOO board member Katrin Robertson.
The focus is positioning OOH and especially digital OOH in a positive light, sharing best practices on how companies and...
The World Federation of Advertisers is out with a new report on agency remuneration that finds most clients believe they’re getting value for the money they pay to ad agencies.
The WFA compiled the report with consultant Observatory International.
Few of us are wildly optimistic about 2023. In part, that’s because many economists are predicting a recession next year.
Though it’s not a sure thing that a recession will occur, it’s a fairly safe assumption and marketers would be smart to at least...
Google apologized last week for the “inconvenience” it caused online publishers when its ad managing platform stopped serving ads and prevented sites from generating revenue and advertising agency representatives from serving ads for brands.
This once again raises questions about agencies' and brands' dependency...
Media brands rank as nearly a fifth of America's most indispensable ones, including three new ones -- TikTok, Instagram and Spotify -- being added to this year's top 100 "most connected brands," according to an annual study released this morning by Opinium.
The study,...
